Tracy Matthews

6 Important Legal Contracts for Your Jewelry Businesses

By Tracy Matthews / February 18, 2014

The day you have been dreaming of is finally here–you are selling your amazing jewelry!!! You are so excited and then all of a sudden, you realize… what the heck do I need to do to protect my…

Designer Spotlight: Lauren Neal

By Tracy Matthews / February 14, 2014

A brief story of what you do and why you do it After working in Social Work and at a bank, I knew exactly what I did NOT want to do anymore. Jewelry making gave me the creative…

Silversmithing Techniques For Those Who Want to Master Their Skill

By Tracy Matthews / February 11, 2014

By Cheryl Adamson of Mastered.Co Are you feeling a little under-confident or uninspired by your jewellery making skills? At Mastered, we bring our students the best in creative education, which means learning the techniques that take your jewellery…

Designer Spotlight: Megan Petersen

By Tracy Matthews / February 7, 2014

A brief story of what you do and why you do it. I absolutely love creating unique pieces that my customers can wear to express themselves, or show off to start unlikely conversations. Growing up as a shy…

How to Write a Compelling Jewelry Designer Bio For Expert Branding

By Tracy Matthews / February 4, 2014

Are you struggling to write a compelling About Me page for your jewelry brand? Unsure about how to communicate your story or your bio? Do you feel like you are interesting but your story (in the written form)…

Designer Spotlight: Elvira Ward

By Tracy Matthews / January 31, 2014

A brief story of what you do and why you do it. I have been making wire wrapped jewelry for about 4 years now. Wire wrapping is my outlet.. It takes my mind off things and relaxes me…

Jewelry Pricing Formula: How to Price Your Jewelry for Profits!

By Tracy Matthews / January 28, 2014

You need a jewelry pricing guide no matter how serious you are about selling jewelry. Even if you’re just getting started, it’s important to know right away what your designs are worth. The last thing you want is…

Designer Spotlight: Dana Evans

By Tracy Matthews / January 24, 2014

A brief story of what you do and why you do it. There is nothing more amazing to me than stones- that our planet creates these wonderful works of art. I love creating metal frameworks for my stones,…

How Participating in Community Increases Sales and Gets You More Raving Fans

By Tracy Matthews / January 21, 2014

Have you ever wondered what sets successful jewelry designers apart from those who can barely get their feet off the ground? When I started out in the jewelry industry 20 years ago, it seemed like designers were popping…

Designer Spotlight: Neena Shilvock

By Tracy Matthews / January 17, 2014

A brief story of what you do and why you do it. My day job keeps me very busy, and can be stressful ( and that is putting it mildly!)  I needed an outlet, and had been looking…