How to Write a Compelling Jewelry Designer Bio For Expert Branding

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Are you struggling to write a compelling About Me page for your jewelry brand? Unsure about how to communicate your story or your bio? Do you feel like you are interesting but your story (in the written form) is boring?

Well, you are not alone. In fact, I struggled with writing a compelling bio for years. True story: my first few jewelry designer bio or about pages on my various iterations of my website were quite boring. More like a list of facts than something interesting that my clients could connect with.

5 steps to writing a jewelry designer bio to quickly connect with clients

Your bio is often the first connection and the first insight a potential DREAM client has to connect with you. It’s  YOUR STORY and stories should be interesting. Think about picking up a novel. You wouldn’t keep reading if you fell asleep during the first page, would you? The same holds true with your artist bio. The first step to captivating your audience is with your story.

I’ve loved working with designers in the F&TA community and in our Mastermind Program to help them perfect their artist stories. Here are a few of the common threads that I believe will help you write a better bio (or story) for your Jewelry Brand.

1. Write your jewelry designer bio in the first person

According to your school of thought, you may disagree with me. In fact, most of my first bios were written in the third person. Personally, I find that writing from the first person perspective creates a connection with your audience.

Tell me which sounds more engaging to you:

“Tracy Matthews’ passion for design started as a child.”


“My Passion for design started as a child.”

Writing in the third person is still correct and many people still do it. However, if you are just starting out and trying to engage your audience, try writing in the first person.

2. Open with something compelling about you!

The opening line on my artist bio goes something like this:

“One of my clients recently called me a jewelry visionary”

Compelling, right? I also love this opening line from Sapna Mehra:

“Over the years, I’ve learned that circumstances don’t determine who you are or who you can become.”

Make it interesting…no need to go straight into your education or your inspiration.

3. Avoid a list of facts stores, education, or accomplishments

Yes, you may or may not be in a lot of stores and have your work worn by a lot of celebrities. You may also have certain credentials that are important to list. At the end of the day, too much information is just that, TMI.

Slip in your credentials, your accolades, and your successes but make it interesting to read.

Here is a great example for Swati Jr. Jewelry:

“My work is an extension of who I am. As a yogi and Jyotishi (Vedic astrologer) as well as a Masters student of Body-centered Expressive Art Therapy, I am influenced greatly by consciousness, the cosmos, Nature, creativity, healing and uplifting others.”

4. Make it conversational and fun

Don’t bore your audience, make the tone conversational and keep the mood light. Have some fun!

A great example? Add personal stories like this adorable story from Cindy Wimmer of Sweet Bead Studio:

“In case you’re wondering just how I came up with the name, sweet bead studio, I have my oldest son to thank.  We were driving along in the car talking about my new jewelry shop that was in the works.  What to name it…hmm…that’s when he called out, “How about Sweet Beads?”  I added “Studio” to it and my new shop was born!  The brilliant little guy was only 5 at the time.”

5. Highlight what makes your product designs or your process unique

One of the designers we worked with last year, Jeanne Verger, has such an awesome spirit. Her passion for design is evident in the way she writes about her journey.

“I loved the process of connecting to my heart, designing and knotting each gemstone and infusing them with positive intentions and affirmations.”

Sapna Mehra has an excellent example of her process as written about the process of creating Kundan:

“Gold becomes kundan only after passing through fire.

Kundan is a unique form of purified 24k gold that’s created by repeatedly firing gold at extreme temperatures till all impurities are burned away. The purified gold is pounded down, burnished into flowing ribbons of kundan and used to set gems into intricately enameled bases.”

So many designers have similar looks and processes. Highlight why you are different than everyone else. Ultimately, you will attract more of your DREAM clients this way.

Finally make sure you include a picture of yourself! People want to know the designers behind the brand!

Now it’s your turn! We want to hear from you! In the comments below, answer the following questions:

1. What is your biggest struggle in communicating your story?

2. Which of these tips will you implement today?

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And once you've polished that bio up nicely, click here for a little more copy help.