Best Practices

#279 8 Ways to De-stress This Holiday Season

By Tracy Matthews / December 8, 2020

Can you believe it? 2020 is almost over, but we still need to get through the holiday season. This means we’re talking about one very important thing this week… How to de-stress during the busiest time of the…

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#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews / November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…

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#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews / November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with a really successful jewelry designer for a casual…

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#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews / November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales?  Reese Spykerman is…

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#274 Here’s What to Focus On to End the Year Strong

By Tracy Matthews / November 3, 2020

Click here to download the show notes

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#272 Leadership Marketing with Lacy Boggs

By Tracy Matthews / October 6, 2020

In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews / September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews / September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…

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