Best Practices

#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews / August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through her involvement with the Responsible Jewellery Council, Brandee…

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#264 Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman

By Tracy Matthews / August 11, 2020

Get ready for one of the most powerful interviews you’ve heard all year. Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit to building a 7-figure business with much less demanding…

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#263 How to Work With Your Partner or Spouse in Your Company with Jess VanDen

By Tracy Matthews / August 4, 2020

Is running a business with your spouse or partner a good idea? We brought in an expert.  Jess VanDen runs not one, but TWO different businesses with the help of her husband – Epheriell Jewelry and Create and…

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How to Start a Jewelry Line – 12 Steps to starting a profitable jewelry business from home

By Tracy Matthews / August 3, 2020

You’ve got a talent for jewelry design and making. Now you’re thinking about starting (or may have already started) a jewelry business. Awesome! Now, you might be thinking about turning your side hobby into a money making business.…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews / July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder of Cinder Ceramics. What began as a side…

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#261 Visionary Habits that Create Quick Momentum

By Tracy Matthews / July 21, 2020

Do you have a clear vision of what you want out of your business? We creatives tend to dream big – and contrary to popular belief, that’s actually a gift in business, if you know how to use…

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#260 3 Key Metrics to Supercharge Your Online and E-Commerce Sales

By Tracy Matthews / July 14, 2020

What would it take to make at least one sale on your website every single day? Nearly every designer I know wants to increase their online sales. Especially now! But I’m tired of seeing designers busting their butts…

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#259 How to Crash Your Business to Reach Your Goals with Jason Ayers

By Tracy Matthews / July 7, 2020

Crashing your business is probably the last thing you want to think about right now, yeah? But what if I told you that understanding how to tank your business could actually be your ticket to reaching your goals?…

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