Business Resources

5 Reasons Why Holiday Gift Guides are the Holy Grail of Jewelry PR and How You Can Tap Into Them

By Tracy Matthews / June 13, 2022

Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora to write this post for jewelry business owners interested in pitching their work…

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5 Tips to Supercharge Your Online Jewelry Sales

By Tracy Matthews / June 10, 2022

1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative products. One thing is for sure, your business must have a robust online…

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Why Father’s Day Reminds Me of The Day I Bet on Myself and My Jewelry Business

By Tracy Matthews / June 10, 2022

It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a bad idea… that I found clarity for myself and jewelry business. I remember…

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How This Artisan Jewelry Maker Grew Her Business to 6 Figures by Serving Comic-Con Fans

By Tracy Matthews / June 8, 2022

“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making.  Stephenie’s family assumed she’d never amount to much in…

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How They Built a Million Dollar Handmade Jewelry Business Without a Massive Team

By Tracy Matthews / June 1, 2022

Starting a handmade jewelry business is challenging and, what’s more, growing it to 7 figures. But if you have proper guidance and work “on” the business instead of “in” it, you’ll be able to fast-track your growth, even…

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This Couple Quit Their Jobs To Start A Jewelry Business – Now They Have 18 Months To 4x Their Sales

By Tracy Matthews / May 30, 2022

Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most mainstream pieces. So, she did what only a true creative visionary would do: she started making her own. She came to realize her…

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Her Jewelry Business Brought Her Family Out of Poverty: How This Designer Scaled to 6-Figures in Only 5 Years

By Tracy Matthews / May 25, 2022

From barely scraping by to supporting her family full-time, this designer grew her jewelry side-hustle to a 6-figure business in only 5 years. Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most…

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The Secret To Starting A Jewelry Business On The Side While Working A Full-Time Job

By Tracy Matthews / May 25, 2022

With kids at home, bills to pay, and a demanding full-time job, it might feel impossible to start a jewelry business on the side. But if this designer can make it work, so can you. When Candace Eve…

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It’s Never Too Late: How This Busy Mom Turned Her “Side-Hustle” of 15 Years Into A Full-Time Jewelry Business

By Tracy Matthews / May 20, 2022

Some people think professional jewelry business coaching is only for beginners, but that couldn’t be further from the truth for Susan Collick. In 2017, Susan Collick’s jewelry business, Daisy Chains, had just turned 15-years-old. It was hard to…

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Structure Didn’t Limit This Jewelry Designer’s Creativity – It Allowed Her Business to Thrive

By Tracy Matthews / May 19, 2022

Creative jewelry designers often struggle with structure – but sometimes that’s exactly what you need for your business to thrive.m algorithm is working against you? It’s been seven years since Joel Ingwaldson left the corporate world to pursue…

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