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Business Resources

#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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How to Make Money Fast In Your Jewelry Business

By Tracy Matthews / April 26, 2019

Do you feel like you have no idea what you should be doing to make money? When I first started my business, I was always doing a million things. I was crazy busy. I’d work all day non-stop…

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#198 How to Protect Your Intellectual Property with a Manufacturer with Emma Gregory Boudah

By Tracy Matthews / April 23, 2019

Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business. Springtime is all about new possibilities, right? Time to get your spring hustle on! As designers and…

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#197 The Simple Way To Bring Cash Into Your Biz Fast

By Tracy Matthews / April 16, 2019

Does talking about making money in your biz make you squirm a little bit? It’s super hard when you pour yourself into your biz but aren’t making any money. It feels like no matter how amazing your work…

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#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now.   Seriously! Can you name a better feeling than having your voice reach millions of fans?   I know that there are people in the jewelry biz struggling…

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#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money!   At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be…

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#189 How to Avoid Burnout with Nina Cooper

By Tracy Matthews / February 19, 2019

Big goals + Big responsibilities = Burnout? It doesn’t have to!   Are you tired? Like really tired?   If you tell yourself “I’m busy but I’ve got this” then keep reading. I sat down with Nina Cooper,…

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