Business Resources
The holidays are right around the corner, and if you have a jewelry maker in your life, you’ve probably got one question on your mind… What gifts can you buy for someone who loves making jewelry? It can…
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The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…
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So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are made with jewelry designers in mind… I’ve got…
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Mothers are pretty special people. If you’re lucky, your mother is the person you can always turn to for advice, support, and encouragement – and she loves everything you create (even the pieces you’re not so proud of).…
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Choosing a jewelry business name isn’t as easy as using an “instant name generator”. (Please don’t use those.) Let’s take a look at why your business name matters, then we’ll dive right into choosing the right name for your jewelry business. And after that? Business success.
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Quick question: How many hours a day do you have your cell phone on you? If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…
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Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.
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The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…
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What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…
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It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…
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