Business Resources
#134 10 Business Books that will Blow Your Mind
I’ll admit it, I love learning new things! I’m always on the hunt for a new business book or podcast. Plus, I can’t help but share my favorite finds with friends and biz besties! Today I put together my ultimate reading list that will totally blow your mind. Seriously, these books have changed my business…
Read More#125 The Truth About Overnight Success with Abby Walker
You hear the stories all the time. Athletes, musicians, entrepreneurs…everyone talks about their so-called overnight success. When suddenly they burst onto the scene and everyone is talking about how great they are. So here’s a little reassurance if you’re feeling like you’ve been hustling your butt off way too long to ever be called an…
Read More#115 Digital Marketing Momentum Series Part 5: The Metrics to Track to Measure Your Success Online
How do you know your online marketing is working? I’m talking with designers almost every day, hearing things like, “I never know what’s working…” or “that doesn’t work for me…” But often times they can’t explain why things aren’t working, which is super important! When it comes to sales and conversion, it’s all in the…
Read More#97 How to Triple Media Leads in 30 Days or Less with Andreea Matei
Building a jewelry business on a budget just became easier. Instead of spending countless hours hauling your collections around the country going to expensive events, you can get amazing press coverage at no cost to you! How? Pitch to media outlets. Yes m’dear, it’s totally possible to get your jewelry featured in magazines, blog posts,…
Read More#95 How to Sell OOAK to Retail Stores
Think you can’t sell your OOAK designs to retail stores ? That making one off pieces is only good for in person events or online sales? Think again! In this ever changing economy, store owners have changed their tune and more than ever want One of a Kind jewelry for their stores. Carrying something specific…
Read More#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch
The best part about owning a jewelry business? You get the choose which 18 hours you work each day! But seriously, did you think having your own business would eat up all your time? Truth is, it doesn’t have to. Getting things done (I know there’s a lot) is possible without working 80 hour weeks!…
Read More#91 The 7 Stages to Accelerate Jewelry Business Success
Designers always ask me, “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?” Well, it wasn’t because of the 30 page business plan I wrote! That bad boy just collected dust, never to be looked at again. Truth is: There’s…
Read More#88 How to Create a Marketing Plan for a Jewelry Promotion
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally lights me up! But don’t get me wrong…not everything is a walk in the park. Even “successful”…
Read MoreEmail Marketing: Finding the Right Provider for Your Jewelry Business
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software is becoming more user friendly every day. Nearly every provider has tons of video tutorials walking you through every step of…
Read More#85 Legal Protection for Your Business with with Lisa Fraley and Genavieve Shingle Jaffe
We’ve all been there. Your business is getting up and running, you have consistent sales, and everything’s just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. Someone is accusing you of copying their work. But you know you haven’t in your heart and soul. You’ve created that piece…
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