Business Resources

Structure Didn’t Limit This Jewelry Designer’s Creativity – It Allowed Her Business to Thrive

By Tracy Matthews / May 19, 2022

Creative jewelry designers often struggle with structure – but sometimes that’s exactly what you need for your business to thrive.m algorithm is working against you? It’s been seven years since Joel Ingwaldson left the corporate world to pursue…

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Instagram Algorithm Update: How It Can Help Jewelry Businesses

By Tracy Matthews / April 13, 2022

Does it ever feel like the Instagram algorithm is working against you? You’re not the only one. While some people experienced massive growth on the Gram lately, some jewelry business owners and content creators are feeling frustrated because…

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Taking Amazing Photos of Your Jewelry

By Tracy Matthews / February 15, 2022

Set Up Your Product Photography to Create Desire and Optimize Your Sales If you’ve never really paid much attention to how you photograph your jewelry, consider this your crash course in photography basics every small business owner should…

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What You Should Know Before Creating A Business Card for Your Jewelry Business

By Tracy Matthews / January 6, 2022

Your Business Card is a Vital Part of Your Brand Asset Portfolio – It Showcases Your Desired Sharing Proposition Find Out How Your Jewelry Business Card Fits Into Your Brand Vision You might be wondering if business cards…

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The Holiday Gift Guide for the Jewelry Maker in Your Life

By Tracy Matthews / December 3, 2021

The holidays are right around the corner, and if you have a jewelry maker in your life, you’ve probably got one question on your mind… What gifts can you buy for someone who loves making jewelry? It can…

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How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

By Tracy Matthews / September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…

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Your 3-Part Content Marketing Calendar for Your Online Product Business (Free Template)

By Tracy Matthews / September 7, 2021

So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are made with jewelry designers in mind… I’ve got…

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11 Ways to Sell More Jewelry This Mothers Day

By Tracy Matthews / April 14, 2021

Mothers are pretty special people. If you’re lucky, your mother is the person you can always turn to for advice, support, and encouragement – and she loves everything you create (even the pieces you’re not so proud of).…

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Your Ultimate Guide to Choosing the Right Jewelry Business Names

By Tracy Matthews / December 9, 2020

Choosing a jewelry business name isn’t as easy as using an “instant name generator”. (Please don’t use those.) Let’s take a look at why your business name matters, then we’ll dive right into choosing the right name for your jewelry business. And after that? Business success.

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…

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