Community

#237 Why I Care So Much About Your Jewelry Business

By Tracy Matthews / February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…

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#236 Celebrating Our Students’ Successes

By Tracy Matthews / January 28, 2020

Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if they try something new. The monotony is familiar…

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#230 Chicago Responsible Jewelry Conference Recap with Jess Gebauer

By Tracy Matthews / December 17, 2019

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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#209 How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

By Tracy Matthews / July 9, 2019

I’m beyond stoked about this week’s topic because it’s something the Flourish & Thrive Academy community knows all about… FEAR. Being an entrepreneur by definition pretty much means facing your fears… Putting yourself out there  Taking risks  Doing…

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How This Jewelry Designer Got an 83% Increase in Online Sales & Sailed the World

By Tracy Matthews / December 4, 2018

*We feature stories from our community to inspire others to launch, grow, and scale successful jewelry businesses that support their desired lifestyle. Today’s story is an awesome example of how to create a business that works for your…

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instagram engagement changes

#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what…

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The #1 Way to Get the Right Kind of Traffic to Your Jewelry Website

#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big…

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How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

By Tracy Matthews / January 31, 2017

Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to crack. So it’s…

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Incorporating Philanthropy into Your Jewelry Biz

#67 Incorporating Philanthropy into Your Jewelry Biz

By Tracy Matthews / November 14, 2016

How many of you donate to charities or a cause that you’re passionate about? How many of you WANT to donate a percentage of sales or profits to your favorite cause, but aren’t sure where to begin? Raise…

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