Community
#96 How to Navigate the Recent Instagram Changes to Recapture Engagement
Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what the good ol’ folks at Instagram are cracking down on, because it’s turning people off of their…
Read More#84 The #1 Way to Get More Traffic to Your Jewelry Website
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big one I’m always hearing about is “website traffic.” All this really means one thing; finding people who…
Read More#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov
Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to crack. So it’s time to think outside the box! Or the group… Facebook groups are an awesome way to create…
Read More#67 Incorporating Philanthropy into Your Jewelry Biz
How many of you donate to charities or a cause that you’re passionate about? How many of you WANT to donate a percentage of sales or profits to your favorite cause, but aren’t sure where to begin? Raise those hands, designers! I know you’re out there! Adding an aspect of Philanthropy into your business is…
Read More#63 Memorable Moments and Takeaways from F&TA Live 2016
Your life (or your business) can change in a single moment. Or in the case of our Flourish & Thrive LIVE event last month…two days worth of moments. I finally feel like my feet are back on the ground after hosting 85 designers and industry experts here in NYC… …but I’ll never forget my biggest…
Read More#59 How 6 Designers Grew their businesses like crazy in 6 months
Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been in the fashion industry for a few years and she had great advice, but unfortunately it wasn’t always…
Read More#55 Converting Looky Loos Into Buyers at Live Events
Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. You could even say that Flourish & Thrive Academy was born at a Trade Show. My booth was right across…
Read More#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper
As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do. Or if you have employees, how do you motivate them to tackle the task that no one wants to own? You make it fun! It totally get it, it can seem counter intuitive to…
Read More#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger
It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook account and you see a friend share their personal testimony about how much they love Product B,…
Read More#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA
It’s our 4th Birthday today! And we are ready to celebrate! Before we kick off the celebration, I have a party game for you. (It’s not pin the tail on the donkey game- I promise). I want you to spend just a minute thinking of three things that You can celebrate Today. Got them? My…
Read More