Community

#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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BIPOC scholarship program for jewelry designers and artists

Flourish & Thrive Academy Announces The 2021 BIPOC Mentorship Program Winners

By Tracy Matthews / February 1, 2021

In July of 2020, Tracy Matthews committed a $42K mentorship program for Emerging BIPOC Designers and Makers. The program begins February 1, 2021 and runs for one year. Flourish & Thrive Academy was founded with the intention of…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews / September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews / August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through her involvement with the Responsible Jewellery Council, Brandee…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews / July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder of Cinder Ceramics. What began as a side…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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#253 Mind-Blowing Success Stories to Inspire You with Robin Kramer

By Tracy Matthews / May 19, 2020

What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend…

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#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

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