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The #1 Way to Get the Right Kind of Traffic to Your Jewelry Website

#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big…

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How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

By Tracy Matthews / January 31, 2017

Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to crack. So it’s…

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Incorporating Philanthropy into Your Jewelry Biz

#67 Incorporating Philanthropy into Your Jewelry Biz

By Tracy Matthews / November 14, 2016

How many of you donate to charities or a cause that you’re passionate about? How many of you WANT to donate a percentage of sales or profits to your favorite cause, but aren’t sure where to begin? Raise…

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Memorable Moments and Takeaways from F&TA Live 2016

#63 Memorable Moments and Takeaways from F&TA Live 2016

By Tracy Matthews / October 18, 2016

Your life (or your business) can change in a single moment. Or in the case of our Flourish & Thrive LIVE event last month…two days worth of moments. I finally feel like my feet are back on the…

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How 6 Designers Grew their businesses like crazy in 6 months

#59 How 6 Designers Grew their businesses like crazy in 6 months

By Tracy Matthews / September 20, 2016

Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been in…

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Converting Looky Loos Into Buyers at Live Events

#55 Converting Looky Loos Into Buyers at Live Events

By Tracy Matthews / August 23, 2016

Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. You could even…

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How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

By Tracy Matthews / August 9, 2016

As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do. Or if you have employees, how do you motivate them to tackle the task that no one…

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Building Relationships With Social Influencers To Increase Your Sales

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook…

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Creating A Culture of Celebration + Happy 4th Birthday F&TA

#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA

By Tracy Matthews / July 5, 2016

It’s our 4th Birthday today! And we are ready to celebrate! Before we kick off the celebration, I have a party game for you. (It’s not pin the tail on the donkey game- I promise). I want you…

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How To Get Awesome Testimonials From Your Customers

#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews / June 28, 2016

Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer…

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