Desired Brand Effect

EP350: 9 Things I Wish I Would’ve Known in the Beginning Stages of My Jewelry Company

By Tracy Matthews / April 26, 2022

When I started my first jewelry company, I would have done anything to have someone tell me what to do, give me the lowdown on industry secrets, and mentor me. I was ambitious and ready to quit my…

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EP349: ETSY! Boycott the Platform or Use it as a Tool for Growth?

By Tracy Matthews / April 22, 2022

Etsy recently announced that they’ll be increasing their seller fee from 5% to 6.5%. In response to this change and other issues with the platform, sellers and buyers alike banded together to organize a strike of the platform.…

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EP348: 7 Questions to Ask Yourself If Your Jewelry Sales Aren’t Growing

By Tracy Matthews / April 15, 2022

Here’s one thing I learned in almost a decade of helping jewelry designers at Flourish and Thrive: personal success depends on one thing— YOU. Your success largely depends on how consistent you are in showing up and how…

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EP347: How to Stay Focused When the World is Falling Apart

By Tracy Matthews / April 11, 2022

I’m sure you’d agree with me when I say that business is not just about profit and revenue.  Right?  There are challenges we all face from time to time. And one of the external struggles business owners face periodically…

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EP346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman

By Tracy Matthews / March 31, 2022

Have you curated aesthetic photos of your jewelry products online but still aren’t making the sales you expected? Maybe you’re missing out on a very powerful tool; one that is often overlooked but can bring in consistent sales…

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EP345 How ONE Geeky Maker Doubled Her Business to $265K by Doing Less

By Tracy Matthews / March 22, 2022

Some people believe you can’t make money off your creativity. You’ve been working hard to grow your jewelry business and prove them wrong. You see other designerss who can do it. And they makes it look so easy.…

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EP344 How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars

By Tracy Matthews / March 14, 2022

People think that you need a massive team and a complex structure to build a million-dollar company. But what many fail to realize is that if you simplify and streamline your growing company, you can achieve a million-dollar…

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EP343 Create A Simple Plan for Financial Growth

By Tracy Matthews / March 7, 2022

If you want to increase the odds of survival for your jewelry business, you need to learn how to manage your business finances. In today’s episode, I interviewMelissa Houston, a Chartered Professional Accountant (CPA) of over 20 years…

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EP342 3 Key Hires You Need to Scale to 7-Figures

By Tracy Matthews / February 25, 2022

Before you started your independent jewelry business, chances are you never had to worry about hiring people. But once your business reaches a certain level of growth, you need a team to keep that growth going. So, how…

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EP341 Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 22, 2022

If you want to grow your business, but your current strategies aren’t working… then the only path to growth is change. Last February, we officially wrapped up our EPIC Jewelry Brand Makeover Bootcamp and closed the doors to…

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