Desired Brand Effect
Your First Episodes Will Be Awful (And That’s Exactly Why You Need to Start) Jessica Burgio is here to tell you: Just start. In this conversation, Jessica shares her journey from hairstylist to business mentor and podcast host,…
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What If the Secret to Selling More Wasn’t More Calls, But Better Conversations? I’ve been in the online business space for over 14 years, and I thought I’d seen every sales strategy under the sun. Then I sat…
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When Rising Gold Prices Feel Like a Threat but Are Actually Your Biggest Opportunity Have you been watching gold prices climb and feeling that knot in your stomach? You’re not alone. For jewelry designers and brand owners, rising…
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The Wake-Up Call Every Business Owner Needs: How to Prepare Your Business for the Unexpected It’s the question no one wants to ask. But after what happened to Erin Pelicano, it’s the question every small business owner needs…
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What If the Thing Holding You Back Isn’t a Lack of Strategy But a Part of You That’s Still Scared? I used to think that if I just worked harder, got clearer on my goals, or found the…
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When Crisis Becomes Your Greatest Teacher: Lessons from 20 Years in Jewelry What do you do when everything you’ve built starts feeling like a beautiful prison? That’s the question Australian jewelry designer Natasha Scosha faced after two decades…
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The Wake-Up Call That Changes Everything What happens when you’re 30, working at the best photography studio in your country, and making $400 a week while all your friends are buying houses? For Sue Bryce, it became the…
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One Man’s Journey from Middle Manager Burnout to Saving Corporate Careers Picture this: You’re sitting in your doctor’s office, stressed beyond belief, and instead of the usual “eat better, exercise more” advice, your doctor looks at you with…
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Have you ever felt like you’re doing everything but accomplishing nothing? Like you’re a “hundred ping pong balls bouncing around in a room”? That’s exactly how Kerri Jarrett described herself before her transformation. This master-level hair stylist was…
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What Happens When You Realize Success Doesn’t Have to Be Heavy Have you ever achieved something you thought you wanted, checked all the boxes, hit the numbers, and still felt like something wasn’t quite right? I just had…
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