Wholesale Strategies

#103 How to Become a Better CopyWriter for Your Jewelry Business

Copywriting for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta get them hooked. A picture may be worth 1,000 words, but you need the words, too! Excellent copy…

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#95 How to Sell OOAK to Retail Stores

Think you can’t sell your OOAK designs to retail stores ? That making one off pieces is only good for in person events or online sales? Think again! In this ever changing economy, store owners have changed their tune and more than ever want One of a Kind jewelry for their stores. Carrying something specific…

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#55 Converting Looky Loos Into Buyers at Live Events

Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. You could even say that Flourish & Thrive Academy was born at a Trade Show. My booth was right across…

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#40: The Biggest Pricing Mistakes That Cost You Big Time

Let’s go back to school today… Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low. Raise your hand if you aren’t making enough sales because of price resistance that you don’t know about… …Seriously, get your hand up. Because I can pretty much guarantee that if…

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#38 Easy Sourcing Strategies for Your Jewelry Business

Sourcing, Sourcing Sourcing…it’s a thorn in our side as designers and jewelry makers. I know many of YOU get seriously overwhelmed by sourcing. I’ll be honest: I even got anxiety when planning this podcast! (I’m searching for some new rose cut diamond dealers~argh!) So, why is sourcing such a struggle? Well, it doesn’t have to…

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