Designer Spotlight: Arusha Susanne Winckler

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A brief story of what you do and why you do it

I love beautiful products and I have many ideas. I create jewelry with precious metals and gemstones – treasures of earth. Also the creative development by painting and sketching is my favorite. I connect it with energy and healing methods. Still I am giving my experience to others in my seminars and retreats.

How did you get into jewelry design?

By chance… an apprenticeship in a studio was offered to me. After that education I wanted to become free and experimental so I studied Design at University of Applied Science Düsseldorf…and then I wanted to work with my knowledge.

What makes your collection unique?

I connect a modern style with oriental ornaments using artisan handcraft I work with precious gold and silver and natural coloured diamonds. The design is completely handcrafted in German studios or by me.
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What are your inspirations?

Nature, my traveling, all the impressions of Asia, ornaments, minimalism, quality materials, rituals.

How are you making a difference in your life?

I want to let women feel their inner treasures. I want to give and live intensively with a lot of joy … and laughter.

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What's something unusual about you that makes you “you”?

I have wild hair and a wild heart, always ideas, artistic.

What's the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?

I am struggling with sales and marketing. I started the business without loans, just started and it is difficult to get customers. I am starting via Internet, no showroom or studio. I am doing everything – one woman show.
Professional Designer with Degree from University, German education in Gold and Silversmithing, worked as a designer for 7 years – many of my designs were awarded – Teaching as Senior Lecturer Creative Jewellery Design in Hong Kong, Exhibitions and Lectures national and international