Email Opt-in Ideas for Jewelry Designers

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy.

Ciao from Italia!

One of the things I love about owning an online jewelry business is the flexibility and the ability to stay in touch with my clients from wherever I am in the world. It’s Murphy’s Law: whenever I travel abroad, I seem to get an influx of custom jewelry inquiries on my site. It never fails… The good news is I have my website and business set up in a way that I am able to continue moving clients into the sales funnel (for now or later) even when I am not physically in my office.

While every business is a bit different in how they collect potential leads, if you are serious about building an online jewelry business, you need to have a compelling way to stay in touch with browsers who are not ready to buy.

When I was selling off of my website, I had a great opt-in that converted loads of browsers into shoppers. It was awesome, because my email list was growing even while I was sleeping.

More and more of your DREAM clients are shopping online these days. However, not everyone is ready to buy right away…

This is precisely why having an enticing opt-in offer or mailing list sign-up is so important!

Today on the VLOG: I talk about some of my favorite ideas to collect leads with your email opt-in!

Click to tweet: 15 Email Opt-in Ideas for Jewelry Designers

That’s it for some of my favorite email opt-in ideas. Don’t forget to ask for in the very least a first name and an email address so you can customize your email correspondence, too!

I want to hear from you! In the comments below, tell us the following:

1. What are you currently using as an email opt-in incentive?

2. Which is your favorite idea from the list above?

If you like this video, make sure you share it with your friends.


  1. Melissa on October 7, 2014 at 7:10 pm

    Thanks Tracy! Great tips~

  2. Adri on October 8, 2014 at 1:38 am

    Great video!

    1. Email subscribers are entered into a monthly drawing for 20% off. Also, at events (craft fairs, home parties, etc.) new e-mail sign-ups are entered to win a store credit of $15.

    2. I love the idea of the jewelry personality quiz – my clients love those silly Buzzfeed quizzes!

  3. Morgan on October 9, 2014 at 3:48 am

    I am using a 15% discount for people who sign up, and I have had a lot of opt-ins and purchases from it! I have also had repeat sales from this opt-in offer. Later down the line when I get a little more established I would love to play with the idea of a membership with exclusive incentives for my email list. Great ideas! Thanks!

  4. Lynda on June 5, 2015 at 2:46 pm

    I offer several email opt-ins one on my site is for 20% discount on your first order.
    I have a monthly drawing for a $50 giveaway
    and others that I advertise for exclusive deals and special offers only to my newsletter members.
    I use most of my advertising to entice my social media following to join as a member so they can also enjoy the super flash sales and exclusive items and deals.

  5. Mary-Jo on June 15, 2016 at 5:14 pm

    Great tips Tracy, thank you! Right now, I’m offering a discount and access to 1st access to collection launch & flash sales. I’d really like to create a free download or some sort, however, can’t decide on an idea.

    • Tracy Matthews on November 18, 2016 at 10:42 am

      Great idea Mary-Jo!

  6. Cheryl on February 11, 2017 at 4:15 am

    Love it! Thanks Tracy! My favorite idea is an insiders look- something like a look-book into a themed collection with supported lifestyle photos. I just ran a giveaway contest and added over 700 new email opt-ins in 3 weeks! I will see how many on the list that I am able to hold onto… out of 768– 30 unsubscribed after the announcement of the winner, but I expected that to happen. Giveaways are tricky, but I think it is a good way to get people excited about your brand.

    • Tracy Matthews on February 28, 2017 at 11:28 am

      Way to go out there are try something new Cheryl! Sounds like it was really successful!

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