Online Marketing
#124 The Overnight Website Makeover with Kristen Baird-Rabun
Ever wonder what’s holding you back from serious website sales? Well, truth be told, it might be your website itself! Never fear, m’dear, because I’ve got you totally covered! I am so excited about today’s podcast because we have a super awesome guest! Her name is Kristen Baird, from Kristen Baird designs based out of…
Read More#116 How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships
Email inbox getting out of hand? You’re not alone! One way to connect with customers in a non-email way is setting up Facebook Messenger automatic replies…or bots! Like robots. Yes, we have arrived to the future of business and it’s filled with automation because time is so important! But that doesn’t mean the days of…
Read More#114 Digital Marketing Momentum Series Part 4: How to use Paid Traffic and Automation to Sell on Autopilot
“If you build it, they won’t come” Maybe that’s not how you remember the quote from Field of Dreams, but you gotta remember this phrase when you’re thinking about your website! Building a website without telling people to come take look around is like building a store without having a sign pointing to where it…
Read More#111 Digital Marketing Momentum Series Part 1: Your Sold Out E-Store Website Checklist
What happens when someone buys from you online? For a lot of jewelry designers I work with, the answer is, “I respond to their message, make or find the item, and ship the item!” Girl, if you’re doing all the work before and after you make a sale, you’re not ready to sell out your…
Read More#108 How to Run a Successful Side Hustle Jewelry Business with Susie Moore
Do you get the feeling you’re meant for something more? Maybe your current job pays the bills, but it’s nothing more than that. You’re ready to explore earning a living doing something you’re passionate about! So you’re thinking about starting, or building up, your side hustle jewelry business! Guess what? It’s totally possible when you…
Read More#105 Easy! 5 Action Steps to Boost Your Sales Using Pinterest
Rich pins, shoppable pins, and promoted pins. Do you know the difference? If your answer is “um…what?” you’re not alone! We’re getting a bunch of questions about how to grow your Pinterest account lately. So, you guessed it, I brought in a Pinterest expert to be your guiding light through the deep sea of pretty…
Read More#104 Etsy Overhaul for the Holiday Season with Amber Harder
Etsy traffic fluctuates. It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand! Maybe you noticed, they’re using location in their SEO now, so local shops get featured when you search. Which is super great for…
Read More#103 How to Become a Better Copy Writer for Your Jewelry Business
Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta get them hooked. A picture may be worth 1,000 words, but you need the words, too! Excellent…
Read More#96 How to Navigate the Recent Instagram Changes to Recapture Engagement
Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what the good ol’ folks at Instagram are cracking down on, because it’s turning people off of their…
Read More#89 Simple Strategy to Sell More via Email Marketing
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared to get out there and try again. Hold up! There’s one thing you can do to flip…
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