Online Marketing
It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…
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We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…
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Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…
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It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is exactly why marketing exists. But marketing itself has…
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Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…
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Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…
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Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and emerald ring that dances in the sunlight. Few…
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How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online. The designers…
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I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community. During the challenge, I hosted a live Q&A for designers…
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For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in publications like magazines, blogs, and podcasts not only…
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