The Essentials to Designing a Better Line Sheet that Buyers Notice

Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far.

Your line sheet is your MOST powerful selling tool and one of the “first touches” a buyer may have of your collection. Therefore, you definitely want to make sure you are making maximum impact.

The truth is buyers are busy! It’s your job to make purchasing from you easy on them!

Robin & I both know how powerful a great line sheet is to YOUR success in wholesale. If you are struggling to get it right (or are open to making yours better) you won’t want to miss this.

Today, I am going to take your through the Essentials to Designing a Better Line Sheet that Buyers Notice

(Make sure you watch to get a sneak peak of my SHAMEFUL first line sheets).

The Art of Mastering Wholesale is tough! Remember your line sheets make an impact on a buyers decision to invest or pass on your line.

Click to tweet: Get wholesale buyers to notice your collection with these tweaks #jewelrydesigner

We want to hear from you! In the comments below, answer the following questions: 

  1. In what ways do you want to improve your line sheets?
  2. Which one of these line sheet aspects have you masted the most?


  1. Patricia Grannum, Colour Riot Jewelry on December 9, 2014 at 4:44 pm

    This was extremely helpful. Thank you for sharing!

  2. Anne Bliss on December 9, 2014 at 7:56 pm

    Thank you, this is very timely, as I am working on my new lines sheets now.
    I don’t have a bio page, that’s going to be a hard one for me. I have an About page on my website that isn’t very great, and I’m not sure what to put on the line sheet.
    I think I’m doing well with product photos and details, and I have contact info on all of the pages.

  3. Azura C on December 10, 2014 at 8:50 am

    This will be my first try at line sheets. It would be very helpful if you could have a free class on designing a line sheet step by step. Or maybe even post a generic sample. Thanks in advance for all of your help.

  4. Marcela on December 10, 2014 at 8:24 pm

    Thank you for sharing your info, this will be my first time creating line sheets, this for sure helps a lot ;). And a free class on this subject is not a bad idea :).

  5. Jane on December 10, 2014 at 8:56 pm

    Thank you so much! This was very helpful as i am in the process of developing line sheets. Now with your help they will be picture perfect 🙂
    Thanks again

  6. Ailin on December 13, 2014 at 5:07 am

    I agree with the comment above, about having a generic samples for us visually oriented designers! Great post though with good tips. Thanks!

  7. Divya on December 15, 2014 at 6:50 pm

    Great video Tracy – I love how you’ve covered the most important parts of creating a line sheet in such an accessible way. We’re going to share this with our followers on Twitter. We’ve been helping makers and jewellers easily create line sheets for the past few years now and we have a really easy to use line sheet/catalog builder. You can save yourself a lot of time and money and create a line sheet with us (check us out on

    But once again – great video, you’ve done really really well.

  8. Antonello on July 6, 2016 at 2:08 pm

    Useful video indeed i’m planning my first trade show and working on what need to be included and now have a better idea.
    agree on the above an example shown on the page or to be printed to use as a reference would have been amazing..Thank you!

    • Tracy Matthews on November 18, 2016 at 10:38 am

      So glad you found it helpful!

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