How to Write Compelling Headlines


By Melissa Cassera

Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline?

You’re not alone.

Even the pros sit and scratch their heads to come up with something so juicy that people can’t peel their eyes away.

But, there is a silver lining. Today, I want to teach you my favorite trick for crafting amazing headlines. All you need is a pen, paper, beverage of choice, and a stack of your favorite glossy magazines.

Sound fun? It gets better.

Magazine editors and writers are GENIUS at capturing your attention. So, it’s a no-brainer for you to rip a page from their playbook and get inspired by their ability to create eye-catching headlines. This is a super-secret strategy that all copywriters and most PR people use.

The trick here is learning how to spin magazine headlines into something that works for your business.

Here are some examples:

Magazine Headline: Hot Work Skirts You Can Rock At Happy Hour
Your Headline: Hot Baubles You Can Rock At {insert occasion}

Magazine Headline: Seriously Sexy Winter Coats
Your Headline: Seriously Sexy {season} Accessories

Magazine Headline: 5 Must-Have Beach Bags for Summer
Your Headline: 5 Must-Have {Accessory} for {Season}

Magazine Headline: Little Black Shoes You’ll Want Right.This.Minute
Your Headline: {Accessory} You’ll Want Right.This.Minute

Magazine Headline: Festive Buys for Every Budget
Your Headline: Festive {Accessory} For Every Budget

Easy peasy.


Make a date with Barnes + Noble (or your bookseller of choice that has loads of magazines), grab a beverage, and start headline-craftin’. The use it for your next newsletter, blog post, promotion, media pitch, or other marketing endeavor!


Melissa Cassera is a ‘PR Rock Star’ and CEO + President of PR consultancy Cassera Communications. When it comes to turning business owners into total celebrities, she’s the real McCoy. She doesn’t just talk about fame + visibility — she lives by her own lessons, as a professional actress + TV spokesperson with more than 10 films + 100 TV credits to her name. When it comes to creating killer PR strategies, Melissa is heavily influenced by Hollywood + the entertainment industry, as a whole. She loves taking powerful film + TV techniques, and using them to mold business owners into breakout stars.

 Find out more about Melissa's PR Sparkle Sessions here.


  1. […] friend Melissa Cassera wrote a great post about crafting interesting headlines and I interviewed her a few months ago. She is a real PR master so you should take her […]

  2. […] friend Melissa Cassera wrote a great post about crafting interesting headlines and I interviewed her a few months ago. She is a real PR master so you should take her […]

  3. […] Here are a few that we brainstormed and pulled from our friend Melissa Cassera’s post on How to Write Compelling Headlines. […]

  4. Mary O.. on October 14, 2015 at 9:27 am

    I actually just recently started paying attention to how magazines or even commercials or bill boards say things. So I am going to try to turn some of those lines into using with my jewelry. Recently, I put my whole heart into something I posted on FB. Someone wanted but never responded. So I waited until Columbus Day and told her I would give her 12%o off still no response. So I was excited someone wanted to buy it But it has not sold yet.

    When I am going to try like I am talking to friend.

    • Chris on February 27, 2017 at 12:24 am

      I am forever indebted to you for this infonmatior.

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