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Public Relations

#199 How to Get Big Exposure with Alternative Media Opportunities with Laura Powers

By Tracy Matthews / May 2, 2019

Pssst! There isn’t a “holy grail” to gaining big exposure. It’s gonna take some TRIAL and ERROR. After a lot of years as an entrepreneur, I’ve learned a few things about content… What works, what doesn’t, and the…

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#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money!   At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed…   …which in recent times isn’t so…

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#154 Your Guide to Attracting Killer Holiday Press

By Tracy Matthews / June 19, 2018

Growing your jewelry business starts with growing brand awareness.   If people don’t know who you are, they can’t fall in love with your jewelry!   The best way to get noticed by your dream client is by…

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Marvel Black Panther Jewelry Designer Douriean Fletcher interview Thrive by Design

#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film w/ Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

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Pitching to media outlets

#97 How to Triple Media Leads in 30 Days or Less with Andreea Matei

By Tracy Matthews / June 13, 2017

Building a jewelry business on a budget just became easier. Instead of spending countless hours hauling your collections around the country going to expensive events, you can get amazing press coverage at no cost to you! How? Pitch…

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instagram engagement changes

#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what…

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Applying for Grants and Awards

#94 How to Attract Massive Publicity by Applying for Grants and Awards

By Tracy Matthews / May 23, 2017

“Fake it ‘til you Make it” I used to say that to my yoga students all of the time when I would teach them arm balances. Guess what, it works! They would believe they could levitate and eventually…

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content creation ideas

#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of…

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How to Get Your Designer Jewelry on Celebrities for Free

#86 How to Get Your Jewelry on Celebrities for Free

By Tracy Matthews / March 28, 2017

As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry! Can I get a hellz yeah?! I can totally…

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