Public Relations

The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing The Desired Brand Effect: Stand Out In A…

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#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

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image of jewelry designer sending a pitch email to get featured

How to Write an Email to Get Featured in a Magazine or Podcast

By Tracy Matthews / January 26, 2021

For a jewelry business owner, there are few things more exciting than opening the page of your favorite industry magazine to see your designs displayed. Having your products featured in publications like magazines, blogs, and podcasts not only…

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#272 Leadership Marketing with Lacy Boggs

By Tracy Matthews / October 6, 2020

In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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#BlackOutTuesday

Message About #BlackOutTuesday

By Tracy Matthews / June 2, 2020

At Flourish & Thrive Academy, we were founded on the mantra of #CommunityandCollaborationOverCompetition. From the beginning, we’ve been here to support diversity in the jewelry community and businesses of all types. Today, we stand together to support the…

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#199 How to Get Big Exposure with Alternative Media Opportunities with Laura Powers

By Tracy Matthews / May 2, 2019

Pssst! There isn’t a “holy grail” to gaining big exposure. It’s gonna take some TRIAL and ERROR. After a lot of years as an entrepreneur, I’ve learned a few things about content… What works, what doesn’t, and the…

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#190 4 Things Standing in the Way of Reaching Your Money Goals in the Next 90 Days w/ Anna Shilina

By Tracy Matthews / February 26, 2019

Meet Anna Shilina — she’ll help you make more money! At the end of the day we’re all responsible for our own businesses, right? And if you’re not showing up for your business then you could be making…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much…

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