Maximum Impact at Holiday Craft Shows with Jenna Herbut

The holidays are coming upon us more quickly than we think!

It’s time to start preparing for the holiday season! Our topic for the week is “Preparing for the Holidays” and it all starts today.

My friend, Jenna Herbut, of Make it University and Make It Productions popped on the line with me to chat about making the most out of the holiday in person and craft events where you might be selling your products and how to display jewelry at craft shows.

Watch the video below and check out what this Craft Maven has to say about making the maximum impact at holiday craft shows.

Just to Recap here are the most important points:

  1. Get as organized and prepared as possible
  2. Bring Gift Items (price point)
  3. Engage the customers (flattery always sells)
  4. Attitude is everything (be genuine and have fun!)
  5. Never give up!

Tell us how you prepare for maximum impact for craft shows? What’s worked? What hasn’t worked? How has your attitude helped you kill it in sales? What questions do you have about craft shows?

We want to know so please tell us in the comments below!

Tweet This:

Find out how #jewelry #designers can make maximum impact at #holiday #craft shows w @makeitshow + @flourish_thrive

Did you sign up for our FREE coaching call tonight? We are talking about How to Prep for Holiday Sales.

Get on the line Monday, September 10 at 6PM EDT.  Make sure you get on the line.


  1. Linda B on September 25, 2012 at 3:59 pm

    Great video for shows. I take too much jewelry all the time. I may bring it but not put it out on tables.

    I went to a strictly handmade show, and that was great, not dealing with resellers or people selling necklace sets for $10.

    I can’t come to the call because it’s Jewish Yom Kippur tonight.

    Hope you get a chance to talk about wholesale price points some day.

    • admin on September 25, 2012 at 4:01 pm

      Linda, we are covering pricing in detail in the course. Do you have a specific question tonight for the call? We can send the replay.

  2. June on September 26, 2012 at 11:46 pm

    I think it’s great to have little gift boxes available for your customers especially for holiday shows. It’s one less thing they’ll have to think about when wrapping the item to gift it. I would also make sure that the cost of the box is incorporated in your pieces and offer a “free” gift box as opposed to selling them separately. I personally feel nickle and dimes when stores do that.

  3. Carla on September 27, 2012 at 1:44 pm

    Thank you for the wonderful advice Ladies. Looking forward to the upcoming season ~ much success to all! @}–

    • Tracy Matthews on September 27, 2012 at 2:22 pm

      Carla our pleasure. Trying to help all the jewelry designers out! Thanks for your note.

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