Mystery Solved: the Top 10 Topics to Cover on Your Jewelry Blog

Over the past several months, Robin & I have been teaching one of our signature courses, Ramp Up Your Holiday Sales, over here at Flourish & Thrive Academy. During the training we focus on different ways to promote your jewelry brand for any business model. We both agree that one of the most effective ways to connect with your audience is getting them to love you via your blog.

I first started blogging back in 2006 or so with my first jewelry business, Tracy Matthews Designs, Inc. Honestly, I had no clue what I was doing on my blog back then and my blog was more like a public journal.

(When I closed my business, I tried to delete the blog but I couldn’t figure out the password and my email address was no longer working to recover it. It remains in cyberspace forever.)

The point being, there was a time when I really had NO clue about what to write about for MY jewelry brand or to even attract the types of clients I wanted to work with. I didn’t even know what a DREAM client was back then.

Over the last 4 years, my custom jewelry business has gone through a massive evolution, several different websites and two rebrands. Over that time, I’ve learned a lot about what to write about on my jewelry blog. These days, I treat it more like a magazine: covering topics that MY DREAM client is interested in.

So many of the designers in our community are baffled about what to write about on their jewelry blog. That’s why today we are focusing on…

The Top 10 topics to Cover on Your Jewelry Blog

1. Client Testimonials and Showcases

Creating social proof is key to building trust in your business. What better way to get social proof than using happy clients as a showcase??

2. Jewelry and Fashion Trends

Regardless if you are a trend designer or a personal jewelry designer like I am, covering jewelry trends on your blog can help your DREAM clients find you. Make sure you tie the trends into the type of work that you design. For example, an emerald green trend in fashion can tie into the emerald green earrings you designed.

3. New Collection Inspiration

Most jewelry designers are inspired to create collections for a variety of reasons. Talk about your inspirations for your recent collections and highlight some of your favorite pieces.

4. Holiday and Seasonal Topics

During any seasonal or holiday time, writing about relevant topics during the season is key to attracting your DREAM clients. For instance, a post about your favorite ways to show your love around Valentine’s day is a great way to promote those adorable heart studs you just designed.

5. Articles about your Jewelry Niche

In my opinion, the more niche and specific your line is, the easier it is to attract your DREAM clients. For instance, if you design bridal or wedding jewelry, you can write a blog post about your favorite Fall Wedding Trends. Make sure one of the trends has something to do with your jewelry.

6. Jewelry Care

Showcasing or using video to teach your DREAM clients how to care for your jewelry (and the pieces in their jewelry box) is great service to offer. You could run a series and feature just one tip a week.

7. Celebrity Showcases

Talking about your favorite celebrities on your blog is a fantastic way to mix up the content. Consider style tips stolen from celebs, how to wear your jewelry like a celeb or of course, features on celebs wearing your work.

8. Styling

How to wear your jewelry via a feature on jewelry styling is a fantastic way to highlight not only your product, but to position yourself as an expert. You are an expert on how to wear your jewelry and the rest of the jewelry in your jewelry box.

9. Specific Materials, Practices, Techniques

People love to learn about how your jewelry is actually made. Document the process start to finish. Highlight special techniques or gemstones that you incorporate into your work.

10. Lifestyle Topics

You guessed it, your jewelry blog does not have to be only about jewelry. Write about the types of topics your DREAM client would be interested in. If you design yoga jewelry, highlight a series on your favorite yoga poses. If you design personal “mom” or “initial” jewelry, write stories about healthy products for babies. If you design healing gemstones jewelry, write about your favorite smoothie recipe. You get the idea.

The key is to make your jewelry blog posts interesting and attractive to your DREAM clients. One of my favorite blogs to follow is Danielle Miele does a fantastic job at covering all topics jewelry related. In fact, find other jewelry blogs that you love and be inspired by how you can write better for your blog.

We want to hear from you!

In the comments below answer the following questions:

1. Are you currently blogging for your jewelry business? If so, what are your favorite topics to write about?

2. From the list above, which blog post idea will you try out next?

Click to Tweet: Does blogging baffle you? Read our Top 10 Topics to Cover on Your Jewelry Blog!


  1. Dvora Schleffer on October 8, 2013 at 11:10 am

    Hi Tracy. Great tips. I’ve used some in my jewelry blog, I’ll be sure to print the other tips for future blog posts.

  2. Pam on October 8, 2013 at 11:13 am

    I’m like a sponge soaking up everything to do with blogging! So I love your top 10 ideas! I just started “regularly” posting my blog but I’m still not sure about content.

    My favorite was writing about buying handmade for Halloween. I featured several other sellers & their amazing products (plus one of my own).

    I’ve written about getting back on track with exercise which isn’t directly related to jewelry but seems to be pages my fans, friends, & clients are looking at.

    Definitely will discuss styling next. Like maybe switching from summer to fall in fashion (with my jewelry, of course).

  3. justine on October 8, 2013 at 12:42 pm

    great tips! I’m pinning it for future posts! on my blog i have a series called: ‘ I buy from real people’ where I feature other designers that are complementing my work: fashion designers, shoes designers, etc

    it gets me lots of traffic because the designers put the link to the interview on their social media…. and i get in touch with amazing designers and i love that!

  4. Yin - Handmade Jewelry on October 8, 2013 at 2:20 pm

    Great tips! Thanks Tracy and Robin. I started a blog for my website couple months ago, but was not sure what topics to write about. Your tips are really helpful 😉

  5. Divya on October 9, 2013 at 3:41 am

    Apart from featuring products from my own line, I post DIY projects, ideation posts and also write gemstones, metal information and jewelry care. my posts about traditional jewelry worn during wedding in different parts of the world has brought in the most traffic till date

  6. Christie on October 9, 2013 at 9:57 am

    I’m going to be blogging about Christmas jewelry and wedding jewelry ( which I’m just starting to delve into). I’m still struggling with being consistent about blogging and def need to improve that aspect. Thanks for the tips!

  7. Reshma on October 11, 2013 at 9:05 pm

    When I started blogging for my business, I had no idea where or what I was doing. Even the name I have for my blog is no way near my Jewelry business name. But I do try and post every other day. I sometimes do put up posts about new series or collections of my designs.
    But great tips! I should always keep that in mind!

  8. Chelsea Rae Schmidt on October 19, 2013 at 9:28 pm

    I like Justine’s idea of featuring other designers that complement her work… You could turn that around and use most of these ideas to write guest posts for other people’s blogs – fashion blogs, style blogs, etc.

  9. Healing Jewelry on January 17, 2014 at 1:19 pm

    These are very useful tips you shared. These are helpful for me in future.

  10. miniwatch on March 6, 2014 at 7:56 am

    I absolutely love your website.. Very nice colors & theme. Did you make this site yourself? Please reply back as I�m attempting to create my very own website and want to find out where you got this from or just what the theme is called. Many thanks!

  11. Extra Income on April 22, 2014 at 12:34 am

    Today, there is also a high importance on individuality. There are more and more subcultures which are formed because people feel like they had to belong to a group that’s more specifically named. For example, in the category of “rock”, there is now punk, emo, trash, metal, slow rock, pop rock, etc. People just want to belong, and there’s nothing wrong with that.

  12. shikha on May 1, 2014 at 8:19 am

    Great tip thank u so much for sharing this post i like it.
    more information

  13. Margo on August 26, 2014 at 6:06 pm

    Great advice, thank you. I design one of a kind handmade jewelry and I am in the process of building my web site. I can blog on my web site or blog on another platform, what blog will be more effective?
    On my web site or on another platform? Thanks.

  14. Avianti Jewelry on November 20, 2014 at 10:42 pm

    These are great! Thanks

  15. Alisha on February 17, 2015 at 3:14 pm

    Thanks for the sharing very useful guidelines on jewelery blog, your article is really going to help me a lot.

  16. Aradia on February 22, 2015 at 1:42 pm

    I’ve been blogging since I started my business, but like you at first I didn’t really know what to talk about (which meant some seriously sporadic posting). My favorite things to write about are tutorials & features on art forms.

    I’m going to try and blog about related topics & holiday shopping suggestions. I’ll definitely be exploring most of the topics covered here but those are the two that jump out right now!

  17. p.sdaimaandsons on April 27, 2015 at 6:55 am


    Thanks for the sharing very useful guidelines on jewelery blog, your article is really going to help me a lot. leather jewlelery

  18. Fermin Elsberry on May 11, 2015 at 4:30 pm

    It’s very effortless to find out any matter on net as compared to books, as I found this piece of writing at this web page.

  19. Alexis Roy on February 22, 2016 at 10:29 am

    As a number of montrose jewelers I’m saying thank you for all 🙂 Nice post!

  20. Diamond Fashion Pendants on February 24, 2016 at 4:51 am

    Thanks for sharing that topics in blog post..

  21. Segal Jewelry on August 16, 2016 at 5:38 am

    Matching the trends and fashion is always very important.

    • Tracy Matthews on November 18, 2016 at 10:19 am


  22. on January 13, 2017 at 1:28 am

    Each individual has its own decision. Somebody like Earrings, Rings, Bracelets. Be that as it may, i like Diamond Jewelry most. I think accessory with little pendant and little studs are the best gems for all. In some cases platinum or white gold rings likewise look great.

    • Tracy Matthews on February 6, 2017 at 9:00 am

      Thanks for your comment 🙂

  23. Handmade Gemstone Jewelry on October 16, 2017 at 8:05 am

    I am a gemstone jewelry blogger. I love this post, Great Collection of Experienced Bloggers.

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