Desire AI
Imagine having an on-demand marketing partner who speaks your brand language and writes like you. Desire AI uses the Desired Brand Effect® frameworks and your unique brand profile to generate high-converting captions, emails, and campaign ideas tailored to your voice.
No more guessing what to say. Desire AI helps you create content that connects emotionally and drives sales in a fraction of the time.
Desire AI Is For You If:
You’re a jewelry designer, artist, or creative entrepreneur who wants to save time, stay consistent, and finally have copy that sounds authentic, professional, and irresistible.
Desire AI helps jewelry brands market smarter, not harder.
Laying the Foundation (LTF)
If you've already started your jewelry business, LTF will help put The Desired Brand Effect™ Methodology to work for you so you can naturally and easily build a list of repeat customers who keep coming back to buy from you every time you drop a new collection.
In just twelve short weeks, we'll help you transform your jewelry business into a business that works for you so you can spend more time doing what you love.
Click here for LTF success stories.
LTF Is For You If:
This program is for jewelry designers and makers who want to generate consistent, predictable, and repeatable sales while insuring they have a strong, sustainable foundation for growth in-place.
Train Your Customers (TYC)
If you’re not already making daily sales on your website and you’ve had success selling in-person or other sales channels… TYC will help you gain a marketing edge so you can stay ahead of your competition, 2x your brand desirability, an opportunity to 6x your sales, and save 100s of hours from trying to do it alone.
This 12-module sales accelerator will help you 10x your high-quality website traffic, optimize your marketing funnel, and double your website sales.
Click here for TYC success stories.
Who is TYC for?
In a nutshell, the TYC is the perfect program for “action-oriented” jewelry and product brands who are willing to do the work to reach their goals. You already have regular sales online and/or off and we’re here to help you amplify and expand on what you’ve built.
The Custom + Fine Jewelry Growth Accelerator
The Custom + Fine Jewelry Growth Accelerator is designed specifically for fine jewelry brands offering custom commissions, engagement rings, wedding bands, heirloom redesigns, and one-of-a-kind pieces.
Through this course, you’ll learn how to attract higher-paying clients, streamline your sales process, improve your profit margins, and create a luxury customer experience that generates repeat buyers and referrals.
Using proven systems, scripts, pricing strategies, and CRM workflows, you’ll build a more profitable and sustainable custom jewelry business without the overwhelm.
The Custom + Fine Jewelry Growth Accelerator Is For You If:
You’re a fine jewelry designer or custom jeweler who wants to book better clients, increase conversions, create a seamless customer experience, and grow a profitable custom jewelry business with proven systems and support.
How to Start a Jewelry Business Program (“Quickstart”)
This proven, step-by-step blueprint is perfect for you if you want to know what to do to turn your jewelry-making hobby into a real jewelry business.
Unlike other programs on the Internet, this program is from real, successful jewelry designers and implements The Desired Brand Effect™ Methodology.
Quickstart Is For You If:
This is for jewelry designers, makers, artists, and creators who are just getting started and want to shortcut the learning curve and start a jewelry business today.
The Fast Cash Strategies
("Money Making" Mini Course)
We get it! Consistent cash float is something every maker, designer, and business owner needs every single day.
That’s why I’ve created a simple-to-implement mini-course to help you make more anytime you need a few hundred to several thousand dollars – like yesterday.
Click here for success stories.
Fast Cash Strategies Is For You If:
This is for jewelry designers, makers, artists, and creators who want consistent cashflow every single day.
Your Year to Thrive
Your Year to Thrive is a comprehensive program designed to help creative entrepreneurs align their business goals with their ideal lifestyle. Through the step-by-step EVOLVE Blueprint, you'll gain clarity on your vision, develop actionable plans, and execute strategies to achieve sustainable success in 2025. This program includes six modules with video training, actionable worksheets, strategic visioning exercises, and more, all aimed at transforming your mindset and elevating your business.
Your Year to Thrive is For You If:
This program is for ambitious, creative business owners who want to grow their brand with intention and ease. If you're tired of feeling stuck, overwhelmed, or unsure of your next steps, this program will help you gain clarity, set aligned goals, and create a strategic plan to build a business that supports your lifestyle.
The Desired Brand Effect™ (DBE) Book
The Desired Brand Effect™ is a time-tested, proven jewelry-business methodology that helps you expand your audience, grow your sales, and amplify your results with simple, actionable steps that anyone can take to turn their jewelry brand into an unforgettable, timeless brand.
The DBE was created by Tracy Matthews and was responsible for her jewelry collections doing over $8 million dollars in sales, being worn by A-list celebrities, and being featured in over 350 stores across the globe.
When you create The Desired Brand Effect™️ in your business, you'll stand out in the saturated jewelry market with an unforgettable, timeless brand.
Access our full suite of mini-courses and bundles here.