Business Accelerator Audit

#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews / February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#265 Responsibility in Sourcing with Brandee Dallow

By Tracy Matthews / August 18, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? My friend Brandee Dallow has the answer. Through her involvement with the Responsible Jewellery Council, Brandee…

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#264 Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman

By Tracy Matthews / August 11, 2020

Get ready for one of the most powerful interviews you’ve heard all year. Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit to building a 7-figure business with much less demanding…

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