#288 Do Less in 2021 with Kate Northrup

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I think it’s fair to assume we’d all be happy doing a little less in our business. 

Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our programs express. The worst part? They’re afraid to rest or take time off because it could compromise their sales and success.

But what if I told you you’re actually hurting your business (and yourself) with this mentality?

Meet Kate Northrup, an entrepreneur, best-selling author, speaker, and mother. She’s passionate about supporting ambitious women to light up the world without burning themselves out.

Her most recent book, Do Less: A Revolutionary Approach to Time Management for Ambitious Women is all about releasing the culturally inherited belief that your worth is equal to your productivity, and instead of creating a personal and professional life that's based on presence, meaning, and joy.

Kate sat down with me this week to talk about how to lean into the seasons in your biz so you can do less with more impact…

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Click here to download the show notes

Acknowledge How Much You’re Carrying

Being overwhelmed may be a perfectly valid response to your current moment. 

The cultural programming that says we’re more valuable the more we do is intense. And sometimes, feeling overwhelmed is an appropriate reaction to that mindset.

Give yourself grace and compassion, and be proud of what you’ve accomplished so far. The work you’re doing isn’t easy.

Ask Yourself 3 Questions

When you feel like you have too much on your plate, Kate advises you to look at your to-do list and ask yourself three critical questions about each task:

  • Does it need to be done? – Don’t overload yourself with tasks that aren’t even necessary to get you to the results you’re striving for.
  • Does it need to be done by you? – Don’t assume the world has to fall on your shoulders. Asking for help is part of running a business.
  • Does it need to be done right now? – Not all deadlines need to be set in stone. Give yourself breathing room when you can.

Lean Into Your Seasons

All of us have energy patterns. Practice tracking your mood and energy each day for a while. See what patterns emerge.

Kate encourages you to lean into those patterns. Nobody is on all the time. By assessing your needs during any given “season,” you’ll be able to lean in when you’re high energy and ready to be productive, and embrace the times when you need rest.

There’s a lot more to Kate’s philosophy. Listen to the full episode above to dive deeper into how you can do less in your business without sacrificing productivity.

xo, Tracy


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