EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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How to Stay “Top of Mind” to Editors (and Bloggers)

By Sharon Kwon / September 22, 2015

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of…

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Summer PR Resources

By Sharon Kwon / August 18, 2015

Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times… However, we will be sending you some inspiration and…

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6 Things You Need to Know Before Pitching Press

By Sharon Kwon / March 10, 2015

Are you confident about reaching out to editors to get your jewelry designs featured in major magazines and influential blogs? When I first started out, I was really intimidated and anxious to reach out to editors. Then I…

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Summer PR Resource Roundup

By Sharon Kwon / August 19, 2014

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch.   Robin & I are taking a summer…

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The Formula for a Stellar Press Pitch Letter

By Tracy Matthews / August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…

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Designer Spotlight: Sarah Russ

By Tracy Matthews / August 1, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I’m drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In April of 2006, I was struggling to find…

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Designer Spotlight: Amy Jennings

By Tracy Matthews / July 25, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties I struggled to realise what I wanted to…

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Designer Spotlight: Amy Kanka Valadarsky

By Tracy Matthews / July 18, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There is nothing like watching the delight of a…

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