#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp
Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.
But what it lacks in flash, it makes up for in substance…and sales!
The best part about using LinkedIn to grow your jewelry sales is that people are already in the business mindset when they’re on the site.
It’s not “annoying” to see people talking about business opportunities because that’s the entire purpose of the platform!
I’m so thankful to have Becky Mollenkamp on the show with me today to share all the ways she used LinkedIn to launch and grow her coaching business!
Becky Mollenkamp is the creator of the “Own It Crush It” movement. She helps women navigate the mindset of self employment through her courses, exclusive membership community, and group program.
Becky has mentored hundreds of women to own it and crush their boss status. I love it.
You’re going to be super surprised at some of these tactics and how easy using Linkedin can be!
Shall we begin?Click here to download the show notes
Personal Profiles are Powerful
The best part about LinkedIn is it’s designed for professionals. So using a “personal profile” to post about your business is totally okay! You can publish blog posts directly to your profile, post about your products, etc.
People on LinkedIn want to connect with the person behind the business anyway. So it almost works better to invest your time and energy into building out a robust personal profile.
Real Relationship Marketing
It’s easy to connect with people on LinkedIn when you personalize the message. This is much more effective than cold emailing people to pitch. You can read their articles, comment, give them some praise, etc.
Think of this in terms of the media – you can connect with editors, writers, etc. and pitch them story ideas once you’ve established a relationship!
Get a Clear Strategy for Content
Before you start writing and publishing, think about who you’re trying to reach through LinkedIn. Maybe it’s customers, media contacts, brand partnerships, etc.
So depending on the results you want from LinkedIn, that determines the kind of content you’re posting. It’s always a good idea to share when you’ve been featured in the media or upcoming events!
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