Sales and Relationship Building

#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews / September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…

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#269 From the Streets of Soho to Scaling Online with Lorraine West

By Tracy Matthews / September 15, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…

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#268 Here’s How to Have the BEST Black Friday – Cyber Monday Promotion This Year

By Tracy Matthews / September 8, 2020

It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews / July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder of Cinder Ceramics. What began as a side…

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#261 Visionary Habits that Create Quick Momentum

By Tracy Matthews / July 21, 2020

Do you have a clear vision of what you want out of your business? We creatives tend to dream big – and contrary to popular belief, that’s actually a gift in business, if you know how to use…

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#259 How to Crash Your Business to Reach Your Goals with Jason Ayers

By Tracy Matthews / July 7, 2020

Crashing your business is probably the last thing you want to think about right now, yeah? But what if I told you that understanding how to tank your business could actually be your ticket to reaching your goals?…

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#258 Birthday Episode – Change Your Story with Jason Ayers

By Tracy Matthews / June 30, 2020

Happy Birthday to Flourish & Thrive Academy! 8 years ago Robin and I committed to demystifying the jewelry industry and helping designers find their spark and build businesses that support their creativity. Since then, F&TA has undergone a…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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