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Sales and Relationship Building

#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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#205 Where Do Your Diamonds and Gemstones Come From? With Ashkan Asgari

By Tracy Matthews / June 11, 2019

As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It’s tough these days to find buyers who will buy…

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#204 How to Elevate Your Brand with Packaging with Barbara Whitney

By Tracy Matthews / June 4, 2019

Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good.…

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#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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#202 How to Lean into Your Creative Brilliance to Build a Better Business

By Tracy Matthews / May 21, 2019

The amazing thing about designers is we’re each so unique… It’s so cool how you don’t have to be a certain way to succeed in this industry. As I’ve really gotten to know my own gifts and talents,…

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#201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho

By Tracy Matthews / May 14, 2019

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We…

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#200 The BEST in Show Celebration

By Tracy Matthews / May 8, 2019

Wow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast! I started this show because I wanted to serve the jewelry community in a bigger way. This work means the world to…

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#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now.   Seriously! Can you name a better feeling than having your voice reach millions of fans?   I know that there are people in the jewelry biz struggling…

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#187 Visionary Series: Tips to Creatively Solve Problems in Your Business

By Tracy Matthews / February 4, 2019

Have you heard the saying: Mo’ Money Mo’ Problems?   It’s the idea that your problems don’t go away when you have more money (or your business grows).   In business terms: Mo’ Money, Different Problems.   When…

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