Sales and Relationship Building

#259 How to Crash Your Business to Reach Your Goals with Jason Ayers

By Tracy Matthews / July 7, 2020

Crashing your business is probably the last thing you want to think about right now, yeah? But what if I told you that understanding how to tank your business could actually be your ticket to reaching your goals?…

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#258 Birthday Episode – Change Your Story with Jason Ayers

By Tracy Matthews / June 30, 2020

Happy Birthday to Flourish & Thrive Academy! 8 years ago Robin and I committed to demystifying the jewelry industry and helping designers find their spark and build businesses that support their creativity. Since then, F&TA has undergone a…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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#253 Mind-Blowing Success Stories to Inspire You with Robin Kramer

By Tracy Matthews / May 19, 2020

What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend…

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#252 The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

By Tracy Matthews / May 12, 2020

Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever.  With so many…

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#251 How to Host Your Own Virtual Art Fair with Ana Maria Andricain

By Tracy Matthews / May 5, 2020

People are doing amazing things with their businesses right now!  Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…

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#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

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#249 Overcoming Anxiety and Taking Calculated Risks with Sarah McAleer

By Tracy Matthews / April 21, 2020

Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. It happens when you overcome your fears to take calculated risks that move your business into action. Meet…

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#248 6 Online Sales Strategies that Are Working Now

By Tracy Matthews / April 14, 2020

I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…

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#247 Stop Checking Your Likes with Susie Moore

By Tracy Matthews / April 7, 2020

It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came…

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