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Sales and Relationship Building

Broadway, Bartering & Baton Rouge—Oh My! Jewelry Designer Turned a Dressing Room Hobby Into a 6-Fig Biz

By Tracy Matthews / August 1, 2019

I’m so excited to share today’s story. It’s about Ana Maria Andricain, an inspiring woman who has been in our community for over 5 years.  I’m sharing her story because it’s absolutely amazing! Ana started her jewelry-making business…

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#212 How to Get People to Open Your Emails with Tarzan Kay

By Tracy Matthews / July 30, 2019

Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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#208 What it REALLY Takes to Go From $50K to $1 Million in Revenue with Robin Kramer

By Tracy Matthews / July 2, 2019

It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got…

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#207 How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

By Tracy Matthews / June 25, 2019

Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you…

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#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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#205 Where Do Your Diamonds and Gemstones Come From? With Ashkan Asgari

By Tracy Matthews / June 11, 2019

As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It’s tough these days to find buyers who will buy…

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#204 How to Elevate Your Brand with Packaging with Barbara Whitney

By Tracy Matthews / June 4, 2019

Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good.…

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#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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