Sales and Relationship Building

Bonus Episode: Happy Thanksgiving + Gratitude Practice

By Tracy Matthews / November 25, 2021

Happy Thanksgiving m’dear!  Whether you celebrate the traditional holiday or not, I want you to know that I’m beyond grateful for you and the Flourish & Thrive Community. Before we launch into the chaos that is the Black…

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#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our community, and the founder of Precious Elements Designs.…

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Podcast episode 325 Shop 1 in 5 Small Business Directory

#325 Shop One in Five (Small Businesses) This Holiday Season

By Tracy Matthews / November 16, 2021

The biggest pain point for small business owners to make more sales online is the struggle to get exposure. Jacqueline Snyder and Minna Khounlo-Sithep, co-hosts of The Product Boss podcast and small business owners themselves, are rocking the…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#305 Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller

By Tracy Matthews / June 8, 2021

Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…

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#304 3 Reasons Your Audience Growth Has Stalled

By Tracy Matthews / June 1, 2021

Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…

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