Sales and Relationship Building

10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#305 Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller

By Tracy Matthews / June 8, 2021

Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…

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#304 3 Reasons Your Audience Growth Has Stalled

By Tracy Matthews / June 1, 2021

Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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