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Sales and Relationship Building

#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now.   Seriously! Can you name a better feeling than having your voice reach millions of fans?   I know that there are people in the jewelry biz struggling…

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#187 Visionary Series: Tips to Creatively Solve Problems in Your Business

By Tracy Matthews / February 4, 2019

Have you heard the saying: Mo’ Money Mo’ Problems?   It’s the idea that your problems don’t go away when you have more money (or your business grows).   In business terms: Mo’ Money, Different Problems.   When…

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#185 How to Use Storytelling to Sell More Jewelry

By Tracy Matthews / January 22, 2019

Think about all of the important lessons you’ve been taught in your life.   Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are…

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#184 The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

By Tracy Matthews / January 16, 2019

Do you ever feel stressed about money in your business? 💳     No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your…

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#181 Make 2019 the Best Year Ever With These 5 Words to Live By

By Tracy Matthews / December 25, 2018

Every year around this time, I reflect back on how I did…   This year was no different…   Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it!   Then I have to…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed…   …which in recent times isn’t so…

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use linkedin to grow your jewelry sales

#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews / October 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!   The best part about using LinkedIn to grow…

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growing jewelry sales

#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews / September 18, 2018

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when you’re afraid.   When you take action in…

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create content in less time

#157 How to Create 10x the Content in Half the Time

By Tracy Matthews / July 10, 2018

Creating new content to keep up with your digital marketing can feel like a full time job.   I’m guessing you didn’t become a jewelry designer so you could write blog posts and Instagram captions 24/7?   But…

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