Showing by category: Best Practices

#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch
The best part about owning a jewelry business? You get the choose which 18 hours you work each day! But seriously, did you think having your own business would eat up all your time? Truth is, it doesn’t have to. Getting things done (I know there’s a lot) is possible without working 80 hour weeks! Today, I have my fr [READ MORE]
#91 The 7 Stages to Accelerate Jewelry Business Success
Designers always ask me, “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?” Well, it wasn’t because of the 30 page business plan I wrote! That bad boy just collected dust, never to be looked at again. Truth is: There’s no coo [READ MORE]
#85 Legal Protection for Your Business with with Lisa Fraley and Genavieve Shingle Jaffe
We’ve all been there. Your business is getting up and running, you have consistent sales, and everything's just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. Someone is accusing you of copying their work. But you know you haven’t in your heart and soul. You’ve created [READ MORE]
#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered
Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting sales and exposure? Our Jewelry Brand Makeover Bootcamp just ended. We helped over 4,000 designers in ou [READ MORE]
#76 How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*t Hits the Fan with Nicole Gariepy
Let’s face it… Owning a jewelry biz isn’t always easy. … I know it hasn’t been for me. So how are you going to deal with that fact? Life doesn’t always cooperate. Shipments don’t arrive on time, you get sick, or maybe you find termites in your jewelry bench (totally not joking here… listen to the episode!) [READ MORE]
#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)
Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is Adele. I love her. I feel so connected to her music, her voice, and the raw emotion she brings to her songs. That [READ MORE]
#74 How to Make More, Sell More, and Get Noticed This Year
Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that. I never understand that reaction because the whole point of doing a show is to get noticed, sell, and make money! If you’re not doing [READ MORE]
#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming
What emotions come to mind when you succeed? Good ones, right? You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles. It’s amazing. What about fear? That didn’t even enter your mind, did it? Fear is so common, especially for designers and makers [READ MORE]

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