10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

No matter where you are in business, there are always times where you feel stuck.

Your message isn't connecting.

Sales are starting to slump.

Over our years in business, Robin and I can attribute this feeling to one thing.

How well we are connecting with our Dream Clients.

Truth is, we each have had our own successes…and “failures”

Things don't always go according to plan, and that's okay!

It means it's time to dive into improvement mode. Which means not only evaluating your businesses, but how your business fits into your life.

So I'm giving you a rundown of what you can do to solve your biz problems: Attract your Dream Clients!

10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

1. How happy was I this year? How do I feel now about my jewelry business NOW?

2. What worked really well and what did I love spending my time on?

3. What did not work well and what did I dislike spending time on?

4. At the end of the year, how close was I to the intentions that I set at the beginning?

5. What do I know I want to change this year?

6. Was I creating cohesive collections? Were they selling? Do I like the direction of my collection?

7. Was I happy with the growth I experienced? Consider the number of your clients, accounts, sales, income level, etc.

8. Was my health affected by the way I approached my work? Did I get sick often? Was my stress level out of balance?

9. How did all of the facets of my business work together and was I happy with how they meshed together? Consider your team, marketing, website, client outreach, customer service, etc.

10. Was I attracting my DREAM clients? These are the clients who continue to come back for more, who are your raving fans, and who will buy anything you design.

After you consider all of these questions, we have one final question for you:

What do I want to Manifest moving forward and how do you want to feel?

We really believe it’s important to evaluate where you are now in order to create what you want in the future.

Now it’s your turn! Take a moment (or several) to answer these questions for yourself. When you become clear on what worked (and especially what didn’t) you can set yourself up for success!

We want to hear from you. In the comments below, tell us the following:

1. List one thing that worked really well last year and one thing that didn’t work so well.

2. Tell us one thing you want to manifest going forward.


In the meantime, make sure you pop over here to grab our Manifest Your Jewelry Business Strategy Training and Workbook.

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  1. Trish on December 31, 2013 at 11:53 am

    + for 2013= My product line increased which resulted in an increase in sales! Yay!

    – for 2013= I didn’t stick with my original goals for the year. I am a full time teacher as well as jewelry designer so there were times in which I completely lost focus on my jewelry business.

  2. Dawn DiGesare on December 31, 2013 at 12:32 pm

    This whole year has been about applying all I have learned through F&TA. I pulled together a cohesive jewelry collection, worked on packaging and branding. I also learned how to listen to advise and try the things people were suggesting. Above all, I changed my attitude. When something didn’t work I changed it while keeping my chin up.
    During the holiday season I found my niche, needless to say I was not ready for the demand that I needed to supply! But I kept plugging away. I got it done all the while thinking about how I would approach things in the new year to make my business run more efficiently.
    I’m looking forward to taking F&TA in 2014 and continuing to improve my jewelry business.

  3. Susan Harbourt on December 31, 2013 at 5:11 pm

    One thing that worked well for me was setting up an organized system for order processing / manufacturing / shipping. I was pretty organized before but once I had a good system in place and implemented it religiously I found that I became so much more productive.

    One thing that did not work so well….hiring a friends daughter as a helper this summer. Unfortunately she was not the right skill set match for my needs and well was more interested in texting than working.

    One thing I want to manifest for 2014 is to have a better balance of wholesale accounts so it is not as cyclical as it was this year.

  4. swati on January 1, 2014 at 6:15 pm

    I worked this year on implementing my F&TA information into my existing approach. Some good restructuring happened, as well as a shift in my mindset. I feel I’ve truly gone from “hobby” to “business” this year as a result. I have some great dream clients who really love my work and some expansion has happened on that level- as well as getting some good publicity.

    Sales did increase in 2013, but not to the capacity I had envisioned. I was not able to get into any new stores and holiday sales were quite low. The effort I put into my holiday Trunk Shows was truly a waste of time/energy and finances. The biggest mistake was having others run my shows for me in multiple locations. I though I was working smarter, not harder, but the reality is, people are buying my work because of me. I hadn’t made that connection quite so clearly before. Until I have stronger brand recognition, my presence must be at all shows, connected to marketing etc. People want to “know” the artist. Got the memo!

  5. Prepping for Your New Year's Resolutions on January 2, 2014 at 8:22 am

    […] 10 Areas to Reevaluate in Your Business to Attract Your Dream Clients in 2014 by Flourish and Thrive Academy :: They write for jewelry designers, but I think this advice applies to all small business owners. […]

  6. […] year, I take a look back and evaluate my previous year so I can improve my jewelry business and become a little better at elevating my brand. My objective […]

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