Why Goal Setting for Your Jewelry Business is “BS” Unless You Do This First!

It’s time! 2013 is coming to an end and it is the perfect time to step back and take a good look at your jewelry business. I know what you’re thinking… I’m tired and it’s the busiest time of year, how the heck can I possibly take time to step back and evaluate this past year? The real question is how can you afford not to?

As a jewelry business owner you owe it to yourself, your customers and your business to review the past year and plan for the year ahead. Sure business is going to happen no matter what, but don’t you want to have a say in what that business is going to look like? By evaluating your past successes and challenges and having a vision of what you want for the year ahead can help when it comes to planning your 2014 business.

Goal setting is total “BS” unless you Evaluate first!

In order clearly evaluate, you need to ask yourself a few questions:

  • What were my successes in 2013?

  • What were the opportunities and actions that helped me to achieve my 2013 goal?or What were my challenges that prevented me from achieving my goals in 2013?

  • Is my business foundation strong enough to build the next phase of my biz?

  • What areas need attention or change?

  • Are there areas that I need to invest in like sales, production, accounting, etc?

  • Survey your customers to determine your business reputation.

  • Analyze your jewelry and services to determine if they still meet the needs of your Dream Client.

Now, take this information and apply it to your 2014 plan. What I like to do is go step by step in each area of business.

Take a look at:

  • Sales

  • Collection

  • Production

  • Operations

  • Social Media

  • Marketing & PR

  • Business Systems

  • Team (this includes contractors and vendors)

  • Financials

  • Administrative

Write out what you’d like to achieve for each area of your business. Once you take a look at what you’d like to achieve (even if it’s to keep things status quo), you can develop a solid vision for 2014. Now go for it!

We want to hear from you! In the comments below tell us the following:

  1. What is your biggest success from 2013?

  2. What areas of your biz do you want to change next year?

Why goal setting is total BS unless you do this first. @Flourish_Thrive

Make sure you enroll in our Manifest Your Jewelry Business Goals Challenge and win awesome prizes like collection review worth $500 and amazon gift cards! Plus the opportunity to win a slot for our training on December 19th. it’s easy.


  1. Peggy Li Creations Handmade Jewelry on December 17, 2013 at 12:52 pm

    Great post! I think my biggest success in 2013 was doing TV/Stylist outreach (which was one of my 2013 goals). For 2014, as always, more systems, more efficiency in the business, which may mean taking on outside help for tasks like accounting.

    thx guys!

    • Robin on December 20, 2013 at 11:21 am


      Love seeing all of the amazing shows and press you have had this year – big congratulations! And CONGRATULATIONS on getting married – a big year for you and your business! : )
      Hiring someone to do your accounting would certainly help give you some more time to do what you love to do. Keep us posted!

      Wishing you a magical holiday and New Year!!

      xo Robin

  2. Swati on December 17, 2013 at 4:08 pm

    There have been some successes in 2013 like increased sales and treating my biz like a real biz, offering a solid collection and increasing my audience. I made the mistake of thinking I could expand more quickly than I actually could. I also learned that letting go of the reigns and having others handle my trunk shows etc cost me and was a big fail. No one does my work like me! The reality is that I sell my work and that I am part of the selling equation- that’s part of why they buy. In 2014 I need to figure out ways to increase sales and work smarter not harder, even when I get help from others. Big learning curve this year!

    • Robin on December 20, 2013 at 11:25 am


      Love all that you have learned and proud of you for trying so many things! Your story is wonderful and so are you so as painful as it was to learn that you are your best sells person, it is a great thing to know.

      I can’t wait to see what you have in store for 2014!!

      Happiest of holidays and here’s to a prosperous New Year!

      xo Robin

  3. justine on December 18, 2013 at 2:15 am

    my biggest achievement in 2013 was learning how to pitch and pitch succesfully (ever after :). I was able to double to shops I was selling at.

    Now, in 2014, I want to

    – outsource everything by the end of the year
    – double my income

    and as not business-related goal I want to start drawing & painting again, starting of with a project called: ‘1 drawing / a day.

    Good luck to all of you!

    • Robin on December 20, 2013 at 11:30 am


      Love that you were able to double the shops you are selling to!! What a great success!

      Thanks for letting us know what your goals are for 2014 You can do it!

      And thank you for sharing a personal goal of 1 drawing / a day… inspires me to start my art again.

      Happy Holidays and to your continued success in 2014!

      xo Robin

      • Joyce on February 27, 2017 at 1:32 am

        That hits the target peytecflr. Thanks!

  4. Mika on December 21, 2013 at 5:12 pm

    Wow, well my biggest achievement in 2013 was a two page spread in Amour Creole magazine and my first headline fashion show in South Beach, Miami. God has blessed my hard work.

    What I want to do in 2014 is present my business plan to investors for financial and production funding, and also reach a consistent level of cash flow and financial security.


    Happy Holidays!

  5. Janette on December 28, 2013 at 9:52 am

    Really wonderful blog. This is a first time that i got exactly what i was searching. Thanks a lot for sharing such great content. I’ll visit soon your website to see your latest updates.

  6. […] Analyzing your business history over the last year can give you useful information that you can use to move forward. What were your sales like? What worked for you? What did not work? What made you want to pull your hair out? (you probably want to change that) […]

  7. Aradia on January 3, 2014 at 1:05 am

    I think the biggest success I had was really investing in putting my shop on my website. I did this with the help of the website I use (they upgraded and that made a huge positive visual difference). And this makes me feel more control of my store because I don’t feel like I’m depending on selling through a third party.

    The BIG thing I want to change is that I want to work towards having most of my business come from commissions and having everything that is in stock be strictly OOAK (no multiples of anything!)

  8. […] Analyzing your business history over the last year can give you useful information that you can use to move forward. What were your sales like? What worked for you? What did not work? What made you want to pull your hair out? (you probably want to change that) […]

  9. […] Don’t get stuck in this trap for YOUR creative business! Goal setting is BS without this! […]

  10. […] The truth is that if you plan in advance, you WILL be able to leave your biggest trade show early or work part time over the summer. Planning is the key. […]

  11. Orville on August 28, 2015 at 7:37 pm

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