Archive for November 2013
Designer Spotlight: Faith Marcus
A brief story of what you do and why you do it. I had been drawn to the world of healing for a very long time, but never quite knew how I would incorporate the healing aspect into my background, which was luxury goods retail. I strive to offer a personalized experience and connection, rather…
Read MoreHow to Create an Awesome Newsletter (that people read)
We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like Black Friday and Cyber Monday. What are you offering to your list? Today I want to give…
Read MoreDesigner Spotlight: Sande Nosonowitz
A brief story of what you do and why you do it. I would buy yoga inspired jewelry to wear during practice or to teach. One day my friend Sheryl invited me to a gemstone & bead show. I walked into this huge room and my eyes opened wide as my jaw dropped to the…
Read More15 Sales & Marketing ideas to make your Cyber Monday (and Black Friday) a success
You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with an online jewelry business, Cyber Monday is a very important way to kick-start sales. Robin and I…
Read MoreDesigner Spotlight: Janis Evans
A brief story of what you do and why you do it. My daughter, Jessica and I have made a variety of fashion jewellery but now specialize in sea glass jewellery. We hunt for sea glass on the beaches of Atlantic Canada. Jessica wire wraps the sea glass or drills tiny holes in it and we…
Read MoreYear End Accounting Strategies for Jewelry Designers
Guest Author: Mariel Heart Hello dear jewelry insider, are you a one-person enterprise wearing all the hats? Or, have you stepped up to professional level and have help allowing you to focus on your specialties? In whatever phase of entrepreneurship you are in, please make sure these important year-end accounting practices are being done. It…
Read MoreDesigner Spotlight: Nicky Ruxton
A brief story of what you do and why you do it. I collect all kinds of small used findings and love the process of letting the objects tell me what they want to be. The jewelry is an extension of my passion for collage. I love working with unusual materials, recycled materials, and the…
Read MoreFREE Q&A call with Tracy & Robin
We like to do this from time to time, have a FREE call to answer any and all of your jewelry business questions. In celebration of the early-bird enrollment for Laying the Foundation, we are hosting a call on Monday, November 11th. Fill in your info below to access the replay for free!
Read More8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business
Jewelry designers ask us all of the time what’s the most important factor for building your jewelry business. Unfortunately, it can’t be whittled down to just one factor (however, sales would be key if it was JUST one). The question really comes down to:: “how does a jewelry designer attract more DREAM clients so she…
Read MoreDesigner Spotlight: Martha Inez Gonzalez
A brief story of what you do and why you do it: Each of the unique pieces of jewelry I create benefit a wonderful organization. I feel good knowing that when one of my products sell part of the proceeds from that sale will go to benefit a wonderful organization. Creating and designing jewelry not…
Read More