Robin Kramer

Designer Spotlight: Catherine Marche

By Robin Kramer / March 28, 2014

A brief story of what you do and why you do it I design and hand make limited edition bespoke jewelry with a hint of French playfulness. My elegant and chic creations are made of precious metals enhanced…

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How Identifying Your DREAM Client Attracts More Sales

By Robin Kramer / March 25, 2014

Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your…

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How To Stay Focused on Your Jewelry Business this Holiday Season

By Robin Kramer / December 3, 2013

It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…

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The Inside Scoop on Hiring Sales Reps for Your Jewelry Business

By Robin Kramer / October 1, 2013

Tracy and I love our community of jewelry designers! Last week we were on a call with the jewelry designers who are taking our Ramp Up Your Holiday Sales course and the subject of sales reps came up.…

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Top Tips for Having Maximum Sales at Jewelry Trade Shows

By Robin Kramer / September 3, 2013

Having a fantastic, eye-catching jewelry booth will capture the interest of show attendees, but having a successful show with lots of sales takes a lot more than just having a beautiful booth. It takes a plan of action…

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How to grow your biz in the summertime

By Robin Kramer / August 20, 2013

Oh summertime how I love you! The days are longer and more people are out and about. And moods even seem to be lighter and happier. There are more parties and much more traveling so you most likely…

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You ARE worth it!

By Robin Kramer / May 21, 2013

I just love our F&TA community of jewelry designers! There is so much support, sharing and love for one another… it’s truly awesome. A few topics having been popping up and I thought it would be good to…

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Be careful what you wish for… cuz you just might get it!

By Robin Kramer / May 14, 2013

I love a good wish (business or otherwise) and I especially love having a sales goal/wish and going after it! I have been fortunate to have many wishes come true, and one in particular that was a big…

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