How To Stay Focused on Your Jewelry Business this Holiday Season

It’s here! The Holidays are here in full swing! Doesn't Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now is the time to do some jumping jacks (to get the blood flowing and boost your energy), smile (because everything is better when you smile) and enjoy this crazy wonderful season by hitting all of your sales goals!

There are 22 more days until Christmas.

I don’t know about you, but I am feeling a giddy! Maybe it’s the scent of pine in the air or the colorful poinsettias and wreaths everywhere – it’s all so wonderful! As fabulous as it is, it can also be super easy to get distracted and loose track of what you need to be doing for your biz. You know it is important to stay focused on your goals and keep making things happen, but how can you?

Tracy and I have been talking a lot about intention and action with the jewelry designers in our Ramp Up Your Holiday Sales course. It’s great to have intention, but without action it is nothing. To help you stay on track, make sure you stay connected with your community or your accountability partner. If you don’t have a community or an accountability partner, then go get one! Staying accountable will help you stay focused and on track.

Here are other ways to help you stay on track and in action.

1. Reach out to your customers

It’s not too late! Schedule time each day to make calls or send emails out to your clients. Also remind your neighbors about your jewelry line.When communicating with your customers,

  • Ask them how you can help them and then listen.
  • Anticipate their needs and offer a solution before they ask.
  • Be consistent and persistent with your follow up, but not annoying.
  • Keep track of your interactions so you can best serve your clients.

2. Make it easy for your clients.

By having a few different packages or sets like earrings paired with necklace or ring paired with a bracelet. Other great packages are Best Sellers, New Collections, Designer Favorites. Offer gift wrapping or special packaging – this is always a plus in my book!

3. Talk about your business.

Tracy and I feel so passionately about this. Whenever you are out doing errands or at a holiday dinner party, make sure you are wearing your jewelry and talking about your business. We both have gotten new clients by doing just that. And by the way, airports are a great place to meet potential clients.
And one more things, keep your company top of mind with your customers by infusing your branding into every point of contact with them. Your branding should be on all emails, newsletters, postcards, invoices, etc.

Keep smiling and have fun selling!

We want to hear from you:

  1. How are you staying focused on you biz ?
  2. What is your favorite thing about having a jewelry business this time of year?

Click to Tweet: How to keep your cool during the holidays and rock that jewelry business!


  1. Sharmeen on December 3, 2013 at 5:52 am

    You have pointed out exactly correct things Robin. These tips really work for expanding business, even I follow all of these for my business. Keeping in touch with my customers, talking about my business and spreading the words always work for me.

    • Robin on December 3, 2013 at 1:43 pm

      Thanks for sharing! It is really amazing what happens when look at what we are doing as helping others with their gift giving needs. Love that you are staying connected to your customers and are talking about your biz! You are your best PR!!
      Happy Holidays!
      xo Robin

  2. Violet on December 3, 2013 at 11:14 am

    This article is full of great tips! I especially like the part about wearing your jewelry and talking about your business. I always try to do that and it has really paid off. When I first went to the orthodontist to have braces out on (as an adult) I mentioned I had a jewelry making business and now the are some of my best customers! Almost every time I go in there, someone wants to place an order. It’s pretty great. 🙂

    • Robin on December 3, 2013 at 1:48 pm

      Thank for your comments Violet!
      I LOVE, love, love your story!! It is so true that you never know where you will meet your next customer – could be at your orthodontist’s office! Even more reason to wear your jewelry all of the time and talk about your biz!

      Wishing you a wonderful holiday season!
      xo Robin

  3. Jeff Craddock on December 28, 2013 at 4:27 am

    Great stuff, I am also providing jewelry services at Hilltop pawn shop for Virginia Beach customers. We understands customer’s requirements and provide them best services. We make sure all the tips that you have shared in your blog. Our store provides both sell and purchase for gold and diamond jewelry. If anyone wants to sell their old jewelry they can also sell.

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