Tracy Matthews

Rest Is the New Revenue: Why Burnout Is an Identity Issue, Not a Business Problem with Shamieka Dean

By Tracy Matthews / June 12, 2025

What if You Could Make More Money by Working Less? For high-achieving women and creative entrepreneurs, success often comes at a steep cost: long hours, chronic stress, and the sacrifice of personal well-being. But what if the real…

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3 Ways to Use AI to Simplify Your Marketing and Sell More Jewelry or Handmade Products (Without Losing Your Voice)

By Tracy Matthews / June 11, 2025

If you’ve ever been stuck staring at a blank screen trying to write an Instagram caption… Or scrambling to organize a product launch at the last minute… Or wondering how you’re supposed to stay consistent with marketing and…

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Why ChatGPT Is Repelling Your Dream Clients—and What to Do Instead

By Tracy Matthews / June 5, 2025

If you’ve been using ChatGPT to write your marketing content and wondering why it’s not converting browsers into buyers, this episode reveals the uncomfortable truth about why generic AI tools might actually be pushing your dream clients away.…

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Scaling, Selling, and Starting Over: Anna Lozano on Energetic Alignment and the Void

By Tracy Matthews / May 29, 2025

What happens after you achieve the dream exit every entrepreneur fantasizes about? Most of us think selling our business is the ultimate finish line, but my guest Anna Lozano discovered something profound: the real transformation begins after the…

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Triggers, Truth, and the Power of Female Friendship with Tracy Mathews, Felicia Romero and Anette Oran

By Tracy Matthews / May 21, 2025

Have you ever wondered why some friendships fade away while others deepen over time? Or why your partner’s small habits can trigger such intense emotional reactions? In this deeply vulnerable episode, I sat down with two incredible women,…

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Creatives Rule The World Podcast

Why I’m Rebranding + What to Expect on Creatives Rule the World

By Tracy Matthews / May 18, 2025

It’s official! Thrive by Design has evolved into Creatives Rule the World, and I couldn’t be more excited about this next chapter. After 532 episodes focused primarily on jewelry business owners, I’m expanding my mission to embrace ALL…

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Episode 532: How a $40K Jewelry Sale Inspired Gia Wright to Go All In on Her Brand

By Tracy Matthews / May 13, 2025

Sometimes the universe sends us a crystal-clear sign that it’s time to make a change. For former fashion editor Gia Wright, that sign came in the form of a $40,000 jewelry sale that happened in just three hours.…

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Episode 531: How to Build a Million Dollar Network With Selena Soo

By Tracy Matthews / May 6, 2025

Have you ever heard the phrase “your network is your net worth”? While that saying has been around for years, my recent conversation with super-connector Selena Soo took this concept to an entirely new level. Selena just released…

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Episode 530: Identity Marketing 101: The Secret to Creating Brand Devotion Like Barbie, Harley & Taylor Swift with Veronica Romney

By Tracy Matthews / May 1, 2025

Did you know that Taylor Swift didn’t create the term “Swiftie”? Her fans did! And now these super fans are trading friendship bracelets, dressing in sequins, and showing up in full force just like she does. This is…

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Thrive By Design EP529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)

Episode 529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)

By Tracy Matthews / April 24, 2025

Are you spending countless hours on marketing instead of creating jewelry? What if you could have a full marketing team at your fingertips without the hefty price tag? As jewelry business owners, we all know that marketing can…

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