Tracy Matthews

Sales Strategies for Shy People Stolen from Yoga

By Tracy Matthews / September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped me in ways I never expected, even sales.…

Designer Spotlight: Lisette Fee

By Tracy Matthews / September 5, 2014

A brief story of what you do and why you do it. I find inspiration from the local people and wildlife in the places where she has lived. Humans have always had a strong bond with totem animals.…

How to Create a Clean and Simple Website that Sells

By Tracy Matthews / September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions.…

Designer Spotlight: Belinda Norrington

By Tracy Matthews / August 29, 2014

A brief story of what you do and why you do it. The simplest answer is that I serve my love of jewellery and my incurable curiosity about nature by exploring botanical and other natural forms in precious…

Summer Sales Resource Roundup

By Tracy Matthews / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

Designer Spotlight: Katye Landry

By Tracy Matthews / August 22, 2014

A brief story of what you do and why you do it. In 2013 I started making jewellery as something to keep my new mommy hands (and mind) busy. I made pieces for my mother and mother in-law…

Summer PR Resource Roundup

By Tracy Matthews / August 19, 2014

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch.   Robin & I are taking a summer…

Designer Spotlight: Richelle Shadoan

By Tracy Matthews / August 15, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I would like to do everything, but my main focus is on artisan photo jewelry custom made with your favorite photos. It started one day when,…

The Sales Email Formula

By Tracy Matthews / August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…

Designer Spotlight: Marlee Cheyanne Watts

By Tracy Matthews / August 8, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I have been making a variety of handmade jewellery and wearable art, specializing in metal work and wire wrapping for the past 6 years. I graduated…