Best Practices
Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora to write this post for jewelry business owners interested in pitching their work…
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1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative products. One thing is for sure, your business must have a robust online…
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It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a bad idea… that I found clarity for myself and jewelry business. I remember…
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“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making. Stephenie’s family assumed she’d never amount to much in…
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During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
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If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…
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Starting a handmade jewelry business is challenging and, what’s more, growing it to 7 figures. But if you have proper guidance and work “on” the business instead of “in” it, you’ll be able to fast-track your growth, even…
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Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most mainstream pieces. So, she did what only a true creative visionary would do: she started making her own. She came to realize her…
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Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…
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From barely scraping by to supporting her family full-time, this designer grew her jewelry side-hustle to a 6-figure business in only 5 years. Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most…
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