The DM Selling Method: Why Sales Calls Are Killing Your Conversions with Jillian Murphy

Tracy Matthews I October 30, 2025

What If the Secret to Selling More Wasn't More Calls, But Better Conversations?

I've been in the online business space for over 14 years, and I thought I'd seen every sales strategy under the sun. Then I sat down with Jillian Murphy, and she completely flipped my understanding of what it takes to sell high-ticket offers.

Jillian runs a seven-figure coaching business without a website. No landing pages, sales calls, or webinar funnels. Just her, Instagram, and a whole lot of intentional DM conversations. And if you're a jewelry designer who struggles with what to say when someone DMs you about your work, this episode is going to transform how you approach sales.

In this episode, you'll learn:

[2:42] The moment Jillian lost everything, and how she rebuilt a seven-figure business in 48 hours
[8:36] Why her first $68K launch happened in a Facebook group (without a website or sales page)
[15:58] The “bursting pipe vs. leaky faucet” framework that will transform your sales approach
[20:11] Her exact script for handling ghosting in the DMs (without losing the sale)
[22:56] How she closed a $56K client entirely through Instagram messages
[25:10] Why she refuses to automate her DMs, and still has time for a seven-figure business

When the Bottom Fell Out, She Rebuilt Fast

Jillian spent over two decades climbing the corporate ladder in food service sales. She was the poster child for her company, until the pandemic hit and they let go of their top earners without warning. She lost her job, her car, and her entire identity in a single afternoon.

But here's what makes Jillian's story so powerful: she didn't waste time wallowing. Within 48 hours, she hired a coach. Six months later, her business had hit six figures. By month eighteen, she’d surpassed half a million. And in just two years, she built a seven-figure business doing things her way.

The DM Selling Method That Changed Everything

Jillian's approach is built on one core belief: when someone reaches out in your DMs, they're in their “bursting pipe moment.” They need help now, not next Tuesday when your calendar link finally has an opening.

Every time you ask someone to “book a call,” you're asking them to hold onto their urgency while life gets in the way. By the time that call rolls around, the problem might not feel as pressing. The budget might have shifted. The momentum is gone.

Instead, Jillian meets people where they are: in the DMs, in real-time, with real conversations. Her content does 99% of the pre-selling, so by the time someone messages her, they're already primed and ready. All she has to do is ask the right questions, overcome objections on the spot, and send a Stripe link.

Why This Matters for Jewelry Designers

Whether you're selling jewelry, coaching, courses, or services, the DM selling method works. It's not about your niche. It's about meeting your ideal customer in the moment they're ready to say yes.

This is exactly why we created the 21-Day Creativity to Cash Flow Challenge. If you're ready to turn those DM conversations into daily sales, this challenge gives you one powerful five-minute action step each day to generate cash flow. It's practical, proven, and perfect for jewelry designers at any level who want consistent sales without the overwhelm.

Jillian has closed deals up to $56,000 entirely through DMs. She's proven that you don't need to complicate your business to scale it. You just need to show up, have real conversations, and stop hiding behind automation.

Ready to master the DM selling method and stop losing sales to calendar links? Listen to this episode now, then join us in the 21-Day Creativity to Cash Flow Challenge to put these strategies into action.

👉 Listen to this episode of Creatives Rule the World now

xo, Tracy

Sponsor Spotlight!

Ready to Turn DM Conversations Into Daily Sales?

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