Podcast Highlights
Learn how to be fully prepared for Black Friday with an email marketing strategy that will make your brand stand out from the crowd and create a sense of urgency so your customers are excited to buy your jewelry.
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What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…
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I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too. So I decided to reevaluate and get real…
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Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…
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If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…
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Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…
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There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is…
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Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…
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Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…
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I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot…
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