(Digital) Marketing and E-Commerce

How to Photograph Jewelry and Other Products For Your Website

By Tracy Matthews / September 9, 2021

Every entrepreneur who successfully sells jewelry online knows how to take quality product photos for their website. Websites are a tool for visual communication, so the way you display your products is fundamental to increasing your online sales.…

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#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

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Your 3-Part Content Marketing Calendar for Your Online Product Business (Free Template)

By Tracy Matthews / September 7, 2021

So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are made with jewelry designers in mind… I’ve got…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I want to help you be fully prepared for…

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#312 How to Use Instagram REELS to Grow Your Business

By Tracy Matthews / August 26, 2021

When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…

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#311 The 3 Pillars of Online Sales with Megan Auman

By Tracy Matthews / August 19, 2021

Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…

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#310 What to Do When Someone Blatantly Copies You

By Tracy Matthews / August 12, 2021

If you’ve had someone blatantly copy your work before, you know how frustrating it can be. There are a million questions running through your head, but the biggest one is “What do I do?” This problem is all…

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#309 How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

By Tracy Matthews / August 10, 2021

The other day, I logged onto Pinterest for the first time in a while. We’re going through some marketing team changes over here at Flourish & Thrive Academy, and I wanted to check up on our Pinterest presence.…

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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