(Digital) Marketing and E-Commerce

Bonus Episode: Happy Thanksgiving + Gratitude Practice

By Tracy Matthews / November 25, 2021

Happy Thanksgiving m’dear!  Whether you celebrate the traditional holiday or not, I want you to know that I’m beyond grateful for you and the Flourish & Thrive Community. Before we launch into the chaos that is the Black…

Read More

#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our community, and the founder of Precious Elements Designs.…

Read More
Podcast episode 325 Shop 1 in 5 Small Business Directory

#325 Shop One in Five (Small Businesses) This Holiday Season

By Tracy Matthews / November 16, 2021

The biggest pain point for small business owners to make more sales online is the struggle to get exposure. Jacqueline Snyder and Minna Khounlo-Sithep, co-hosts of The Product Boss podcast and small business owners themselves, are rocking the…

Read More

#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

Read More

#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

Read More

#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

Read More

#318 Cyber Weekend Promotion Ideas

By Tracy Matthews / October 6, 2021

The biggest sales weekend of the year is almost here, are you ready? I’m talking about Black Friday through Cyber Monday. It’s a great opportunity to generate sales as a jewelry company. If you’re still not sure what…

Read More

#317 How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

By Tracy Matthews / September 28, 2021

The online world is always changing, and as a small business owner, it can be hard to keep up. I usually try to keep the content I post here evergreen, but Apple just released iOS 15 on September…

Read More

#316 7 Irresistible Holiday Sales Strategies (No Discount Required)

By Tracy Matthews / September 23, 2021

You might think the only reason people love shopping during the holiday season is because of the discounts so many brands offer. But that stereotype is mostly informed by big box stores that can afford to severely discount…

Read More

How to Write A Clever Tagline for Your Creative Product Business

By Tracy Matthews / September 22, 2021

In just a few words, a well-written tagline can set your business apart from the crowd in a saturated ecommerce market. But how do you communicate everything your brand stands for – and convince people to whip out…

Read More