(Digital) Marketing and E-Commerce

#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…

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#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews / November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…

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#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews / November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with a really successful jewelry designer for a casual…

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#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews / November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales?  Reese Spykerman is…

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#274 Here’s What to Focus On to End the Year Strong

By Tracy Matthews / November 3, 2020

Click here to download the show notes

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#272 Leadership Marketing with Lacy Boggs

By Tracy Matthews / October 6, 2020

In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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