(Digital) Marketing and E-Commerce

#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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