Testimonials

#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews / March 30, 2021

This one’s for the parents, mompreneurs, and anyone juggling a lot in their work and personal life. As a dating coach, entrepreneur, and mother of two, Damona Hoffman knows what that’s like. Before taking the leap and becoming…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

We’ve been teaching designers how to host virtual trunk shows for years as part of our Train Your Customers to Buy From You Online (TYC) coaching program. Virtual trunk shows have always been important, but over the last…

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#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

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#292 Showing up Online with Authenticity with Jessica Zweig

By Tracy Matthews / March 9, 2021

Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…

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#290 How to Overcome Creative Blocks and Get Into Flow State with Dan Clark

By Tracy Matthews / February 23, 2021

Creative blocks are every creative visionary’s nightmare.  When you’re using your creativity to make money – something we’re very passionate about at F&TA – you can’t always afford to hit a creative block. But if you do… there…

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers…

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#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews / February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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