How to sell with confidence, make more cash, and rule your market

When I was first starting out as a jewelry designer, I was a little shy. Curiously, I have always felt comfortable selling. In fact, when I first started my jewelry business, I was one of the top sales people on my floor at Nordstrom.

I could sell anything.

However, the thought of trying to sell my own jewelry put this crazy pit in my stomach and often times hiding in a corner seemed like a better idea than talking to anyone about my jewelry.

Well, that has completely changed. The shift started actually on the sales floors at Nordstrom when my clients started complimenting me on my jewelry.

When I got the confidence to talk about my work, people wanted it. It wasn’t even like selling. My first business model was literally selling my pieces off of my own neck (or fingers or ears!).

What I immediately noticed was this: the more I owned my craft and the more confidence I had in myself, the easier it was to peddle my jewelry.

Honestly, it is effortless for me now to sell, because I think of selling more like a game and a service to others than trying to “pitch” or “push” my jewelry on people.

All I needed to muster up was a little confidence and a strong belief in my talent as a designer

The rest took care of itself. Here I am, almost 20 years later, sustaining a profitable business these days as a jewelry designer.

Today, I am super excited to interview Erika Lyremark of the She is the author of Think Like a Stripper:: Business lessons to up your confidence, attract more clients & rule your market.

I wanted to interview Erika today because she is an amazing mentor and salesperson. In fact, Erika was one of the business coaches I was working with the month before I had my biggest month in profits ever!

In this interview, we talk about:

  • how owning your craft and believing in your work is the key to sales success
  • how confidence changes everything
  • why creating a sales “alter-ego” combats fear

A big thanks to Erika! We are also so thrilled to have Erika joining us as a guest contributor to Ramp Up Your Holiday Sales.

We want to hear from you!

Tell us the following in the comments below:

  1. Are you afraid to sell your own line?
  2. If so, what have you done to overcome fear?
  3. If you had to pick an alter-ego, what would he/she be called?

Make sure you say hello to Erika on Twitter… her handle is @dailywhip and you can find her at or

Click to Tweet: I just learned how to sell with confidence and RULE my marketplace!


  1. Chari of ChariT's Inspirational Creations on August 14, 2013 at 2:35 pm

    Great video! I need to come up with an alter ego QUICK! lol

  2. Tieast on August 14, 2013 at 5:42 pm

    Love this post. I realize that this is so true. In the past, when I lived and worked in NY I was around a lot of people and coworkers that loved my jewelry so much, they would just buy it right off of me, then would tell their friends and so forth. I managed to get my jewelery in a small but posh nail salon and sold from there. I wasn’t even trying to build a jewelry business at that time. Years later, now I’m a stay at home mom now trying to build my jewelry business and trying to get myself out there again is hard. I don’t have the connection that I had in the past, no co-workers to see and buy my work so it’s a matter of really putting myself out there. I’m going to have to really look for my “Alter Ego” and put that lady to work. Sasha fierce is already taken, lol so I’ll have to really, really dig deep, but I love the idea. I think it will make me come out of my shell.

    Thank again for this post.

    • Tracy Matthews on August 14, 2013 at 6:21 pm

      Thanks so much for your note…What is your alter ego going to be?? Please report back because Robin & I want to know

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