How to Use Video to Rock Your Jewelry Business: Tips From a Video Rock Star

Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you chose not to use video because you thought it would be a big production or too much work?

Last year, I went through my re-brand for my jewelry business and website. As I was going through the process, I knew I wanted to make it easier for my clients to get to know me. While in discussions with my designer, I decided i wanted a video on my homepage. I had seen the effects of how video helped us to connect at Flourish & Thrive Academy.  I had a hunch that video would be a powerful tool to connect with clients who were meeting me for the first time, online.

My hunch was right. Most of my custom jewelry clients have always come via referral. Something interesting happened when I launched my new website with the homepage video:: I started getting a huge influx of non referral inquiries to work with me! I believe there is a reason for that….which we talk about in the interview below.

Video is one of the most effectively marketing tools to develop a following online. Today, I interview a true video Rock Star, Share Ross. She was the bassist the all female 80’s rock band, Vixen and has spent her post rockstar career pretty much doing all things video. Today, she teaches entrepreneurs how to use video to rock their brands!

I am so excited to speak to Share today because she is the real deal when it comes to using video for your online jewelry business.

In this interview we talk about::

  • How video builds trust with your audience.
  • Her top techniques and tips for using video in your jewelry business
  • Some innovative ways to use video for your jewelry brand
  • How to get social proof with video (can you say sell your jewelry on autopilot?)
  • And lots of other fun stuff

Robin & I are even more excited because Share is teaching us one of her signature trainings, How to Sparkle & Shine on Camera, for our Ramp Up Your Holiday Sales Program.

Share wants to hear from you (and so do we)! In the comments below, tell us the following::

1. Are you using video to promote your jewelry brand? If so, how?
2. What are your favorite video tips that Share mentioned?


You can find Share at and Make sure you send her some love over on her Facebook page and on Twitter.


[Tweet “what can a rockstar teach a jewelry designer about rockin' brand videos?”]


  1. Katy on August 6, 2013 at 2:19 pm

    I love that you featured a video with Share today. I hope to take her course early next year. Video blogging i feel is the the next big thing and naturally the next step in building a great & trusting relationship with customers 🙂 great stuff!

    • Tracy Matthews on August 6, 2013 at 3:39 pm

      Share is amazing! Isn’t she??

      Glad you enjoyed it!

      xo, Tracy

      • Share Ross on August 7, 2013 at 2:13 pm

        Thank you Katy! And thank you Tracy! Indeed, video and the myriad of ways you can use it authentically … is incredible!

        Woohoo! Hope to work with you when you’re ready Katy. xo

  2. Mariel Heart on August 6, 2013 at 11:59 pm

    Wonderful and useful information. Thanks for SHAREing! Thanks for the reinforcement that it’s all about telling the story.
    Here’s an instagram video I made a month ago (…yikes, time flies, I need to add these to my Marketing Calendar and do them regularly) -It’s 4 hours of work into 15 seconds.
    Digging her tips! I already see room for improvement. Heading to her site now…

    • Share Ross on August 7, 2013 at 2:16 pm

      Love this Mariel! Sooo cool! Yep, those instagram vids can take a lot of time.
      You can make it simpler by just showing us one part of the process and then the finished piece. PLUS… you can play around with longer clips, too.

      Keep playing though! Sounds like you’re committed and that’s what it takes. Woohoo!

  3. Mariel Heart on August 7, 2013 at 12:10 am

    You know what, I should also mention that on May 1 of this year, I was the girl that feared getting in front of the camera. In one month, after making a video every day for practice, I got over my fear. 🙂 So everyone can do it, if I can. You can see some of those videos on my YouTube channel:

    Just signed up for Share’s video university email list to keep improving. Thanks!

    • Share Ross on August 7, 2013 at 2:19 pm

      Soooo flippin awesome Mariel! Yay you! Love your vids. Honored you’ve signed up for the free training at VRU.

  4. Aradia on August 10, 2013 at 1:30 pm

    I’m really looking forward to getting into video more myself! This video was great because I had really drawn a blank about how to use it to serve my brand & products!

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