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#162 How to Tweak Your Website Quickly to Increase Conversions

increase ecommerce jewelry sales

You don’t need to be a web developer to make simple changes to your website.

 

If you’re intimidated by the technical stuff, it’s can be pretty affordable to make changes to a Shopify template and make it look super custom and robust!

 

Our guest today in Jonathan Kennedy from Hey Carson, he’s sharing insider tips to tweaking a Shopify theme to feel like a custom built website!

 

Hey Carson specializes in making small changes to Shopify websites to help business owners increase conversions and sales.

 

Click here to download the show notes

Build a Robust Shopify Theme

Themes are great because they get you started, but eventually all these sites start looking the same. You have your own unique vision for your business, and a standard theme can’t possibly fulfill that for you.

Themes can be limiting on their own. Making a few slight changes can completely change the feel of your website!

Trust the Framework

You don’t need to overwhelm yourself with too many changes or they turn into “Franken-themes” – as Jonathan calls them. Make sure your changes are based on customer feedback or data.

Shopify gives you lots of ways to integrate apps in your website. But some of these apps have an impact on the visual part of your website and they take away from the user experience. So be careful not to change too much!

Prioritize the Visual Aspect

You’re selling jewelry, so remember to highlight pictures of your jewelry. The overall visual feel of your website and brand makes a huge impact. Jonathan suggests themes from Pixel Union, Troop Themes, and Out of the Sandbox.

It’s not just about how they look, but it’s about how they’re coded. If you work with Hey Carson to do some customization, they can quickly execute changes! When you have clean code, the site loads faster which helps your SEO.

jewelry business event

xo, Tracy

P.S.

Shopify is one of our incredible sponsors for today’s episode. If you don’t have a Shopify site, comment below and tell me why? They’re SO great!

Plus, when you sign up using our affiliate link you can get a free trial and 10% off your subscription!

Hey Carson is our other sponsor, no surprise there! They’re amazing and offering $25 off your first task to Hey Carson, just for being a member of the #thrivetribe! They’ll even pre-assess your project or task and give you advice for getting it done!

Use Code: THRIVE25

Links:

Episode #124 The Overnight Website Makeover

Hey Carson

Shopify

Flourish & Thrive LIVE! Event – September 26-27th in NYC