How Strong Viewpoints Increase Your Sales

Have you ever worried that having a STRONG opinion might turn off DREAM buyers?

Or maybe you are worried about taking design risks because it’s too “OUT there” and it might affect your sales?

Although it might seem contradictory, having an opinion and a strong viewpoint actually does the opposite.

Let me explain….

A few years ago, I worked with a coach named Erika Lyremark. The first moment I talked to her she pushed me to my limit to get me to push my viewpoint to the limit.

In fact, something came out of my mouth that I had never expected too…(you’ll have to watch the video to find out!)

After our work together, my sales doubled… no joke!

Today, I am interviewing Erika Lyremark about having an opinion and How Strong Viewpoints Increase Your Sales!

In this Interview you’ll learn:

  • How having a strong viewpoint helps customers decide to buy
  • How strong viewpoints build trust
  • How my viewpoint got me super focused on the right clients

Click to tweet: How Strong Viewpoint Increase Your Sales w/ @ErikaLyremark

After you watch the video, answer the following in the comments below:

  1. How are you incorporating your viewpoints in your branding?
  2. What is your biggest struggle about communicating your viewpoint?

You can find Erika over at or @ErikaLyremark on Twitter and Instagram.

Before we go, I wanted to share a little something about what Erika is Working on. Watch this short video below for huge shifts…


  1. Stephanie on February 3, 2015 at 1:41 pm

    Loved listening to Erika, that’s my kind of talk. Thanks for the interview and inspiration.

  2. Melisa on February 3, 2015 at 1:46 pm

    LOVE Erika’s comment about “find love somewhere else”! So right on! This resonates with me because being a people pleaser my whole life this is advise I need to live by in my business and personal life and it’s a challenge for me.

    As far as incorporating my opinion in my branding I’m just now working on finding my voice and feeling confident enough to put it out there. I have two different styles/collections of jewelry I make and each one reflects what’s important to me and it’s what I want to share with my customers and the world. My first is my photo jewelry collection which is about celebrating those you love. The second is my repurposed glass collection – it’s kind of an “eco jewelry meets fearless style”.

    I am absolutely struggling with expressing my opinion/voice through my brand right now. I’ll be working on it as I move through this course.

    Thanks for the enlightenment ladies!

  3. Laurel Nevarte on February 4, 2015 at 12:41 pm

    Ok so I am so glad you have articulated this concept about establishing an identity that has a distinctive voice instead of pandering to for example what seems to be the personalized bar/disc and chain trend of the moment in jewelry it seems. As a creative person who enjoys sharing my vision of what I think is an attractive and sometimes whimsical updated take on vintage jewelry I have been torn between marketing what I like and putting it out there in the hope that like minded souls will enjoy enough to purchase and collect vs. creating what appears to be more commercially viable. I came to the same conclusion that a copycat sort of design could not help to establish a brand though a nod to color trends or concepts can help to fuel a creative/seasonal vision/inspiration. Thank you for confirming my decision to continue to make “what I like and would wear” with more confidence, and suggesting that promotional displays and venues should be considered when establishing a brand.

  4. Chantel on February 4, 2015 at 5:47 pm

    I love this video as I decided to veganise my jewellery business sometime last year to bring it in line with my personal viewpoint. This involves discontinuing the use of animal-derived products in my jewellery, ie. leather and pearls. At this point my statement on my website says that these items are being discontinued and will not be restocked once sold out. I’m thinking that a stronger vegan statement would be better and available to me immdediately instead of waiting for the stocks to run out as that could take a while.

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