Back in the day, when I was traveling to trade shows and needed a full sample line of jewelry to display, I was the worst.
Late into the night before my early morning flight, I would be awake finishing up lines sheets, tagging and pricing pieces… ALL because the collection was completed only a few days before.
It was stressful!
The truth is, collection development procrastination is a common phenomenon amongst jewelry designers. And it’s hurting their bottom lines!
Recently, I received an email from a designer who told me that if she could only get her collection completed on time then she would be making more sales.
Now that is a truism (which is why devote an entire module to collection development in our jewelry biz course Laying the Foundation).
Being flaky with completing your collection on time dramatically impacts sales, especially on the wholesale level. If you are late, buyers may have already looked at other lines and have finished their buys for the season.
Fortunately, bad habits aren’t UNBREAKABLE!
Today I am going to talk about the 3 Actions to Take for Designers Struggling to Complete Collections On Time.
We want to hear from you! In the comments below, answer the following:
- What is the number one reason your collection is LATE?
- How are you going to change your collection development habits so that you are on time?
If you haven’t enrolled yet, make sure you sign up for our FREE training the 3 Steps to a Thriving Jewelry Business. Click here for access
After you’ve watched the videos, you’ll hear about our signature course, Laying the Foundation. Enrollment closes for 2015 on January 29th!
Click to Tweet: 3 actions that will help you stop losing #jewelrysales! http://goo.gl/dY0s1j via @flourish_thrive