jewelry business tips

#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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#237 Why I Care So Much About Your Jewelry Business

By Tracy Matthews / February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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#218 The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them with Erin Alexander

By Tracy Matthews / September 24, 2019

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews / September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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Three Kids, A Home & A Vision: How a Couple Created a 6-Figure Jewelry-Making Business

By Tracy Matthews / July 11, 2019

Today, I’ll share a story about a couple who upgraded a profitable jewelry business into a 6-figure business that supports them, their family and their dreams! One of my goals has been to help 100 designers this year…

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#208 What it REALLY Takes to Go From $50K to $1 Million in Revenue with Robin Kramer

By Tracy Matthews / July 2, 2019

It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got…

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