podcast

#130 The 11 Key Elements of a Remarkable Brand Story (Hint: It’s Your Biggest Marketing Tool)

By Tracy Matthews / January 2, 2018

Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally…

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#129 The 1 Word That Will Shake Up Your Life and Biz (in a Powerful Way)

By Tracy Matthews / December 26, 2017

I can’t believe it but this is the last episode of this year!   So crazy right?!   If you want 2018 to be different from your “same old” routine…you gotta find a way to shake up your…

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#128 End of the Year Audit: 5 Questions to Ask Yourself to Kickstart 2018 with a Bang

By Tracy Matthews / December 19, 2017

Every year we love to start out with a bang, and this year is no exception!   We’re bring back the Jewelry Brand Makeover Bootcamp!   If you weren’t around for it last year, it’s an opportunity to…

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#127 Fan Favorite Shopify Apps to Help Crush Your E-Commerce Sales

By Tracy Matthews / December 12, 2017

Your e-commerce sales can always be better, am I right?   No matter what price point you’re in, it’s totally possible to sell your jewelry online!   Today, we’re going deep into my favorite website platform, Shopify!  …

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#126 10 Questions to Ask if You Want to Have the Best Year Ever

By Tracy Matthews / December 5, 2017

Can you believe it’s already December??   Honestly, I love this time of year!   It gives you a chance to reflect on what happened throughout the year, and really envision what you want to create for next…

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#125 The Truth About Overnight Success with Abby Walker

By Tracy Matthews / November 28, 2017

You hear the stories all the time.   Athletes, musicians, entrepreneurs…everyone talks about their so-called overnight success.   When suddenly they burst onto the scene and everyone is talking about how great they are.   So here’s a…

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#124 The Overnight Website Makeover with Kristen Baird-Rabun

By Tracy Matthews / November 21, 2017

Ever wonder what’s holding you back from serious website sales?   Well, truth be told, it might be your website itself!   Never fear, m’dear, because I’ve got you totally covered!   I am so excited about today’s…

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#123 3 Easy Steps to Create a Jewelry Promotion that Gives Back

By Tracy Matthews / November 14, 2017

Giving back part of your profits is a great way to build brand loyalty! It shows you’re a real-live person!   One great example of how to do this is our very own, Cheryl Fuhs of SS Magpie…

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#121 How ​to ​Make ​$7,000 ​or ​More ​in ​2 ​Hours ​Using ​Facebook Live ​with ​Lisa ​Lehman

By Tracy Matthews / October 31, 2017

We’re coming to you live from Chicago!   I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!   The girl made $7,000 in just two hours…

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#120 How to Make an Investment in Your Business When Your Bank Account is Saying "NO"

By Tracy Matthews / October 24, 2017

Let’s get personal.   It’s super easy to make cuts in your personal spending and that can totally help your business.   Everyone loves coffee but instead of going to Starbucks everyday try making your own drinks at…

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