EP363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales
Raise your hand if you’re a procrastinator. ✋
Don’t be shy, I’m raising my hand, too.
We are rolling fast toward the biggest sales season for independent jewelry designers: the holidays. I’m here to tell you, from one procrastinator to another, how getting your marketing calendar in order now has a direct correlation to your sales at the end of the year.
If you’re scrambling at the last minute, your marketing is not going to be very effective, and your sales will take a huge hit.
As the visionary of your company, don’t you want to feel confident, relaxed, and in control of your business?
If the answer is HECK YES, then let’s dive into why you need to get your marketing calendar in order.
A Marketing Calendar Gets Your Ideas Out of Your Head and Onto Paper
If you’re highly creative, you probably have a million ideas a day. Right? Sure, not all of your ideas are good, but the good ones are really good.
The problem is, when those ideas are just floating around in your head, it’s pretty unlikely that they’ll ever actually get done.
But if you get those ideas documented on a marketing calendar, it’s much easier to take a step back and evaluate how they fit into your vision.
Then you can reverse-engineer the good ideas into smaller steps and hold yourself accountable for seeing them through to the end.
You Miss Out On Huge Opportunities When You Don’t Have A Marketing Calendar
I interviewed expert pre-launch strategist Brenna McGowan just a few weeks ago.
She talked about how so many business owners miss out big time because they don’t plan their marketing far enough in advance to craft a pre-launch strategy.
And that’s exactly what happens when you procrastinate your marketing calendar: you miss out on sales opportunities.
If you don't have a marketing calendar, then you’re not thinking about crucial details like…
- How are you going to announce your next offer?
- How are you going to get the word out about your new collection launch?
- How are you going to hype people up for your Black Friday Sale?
Getting organized ahead of time completely changes the game.
Planning Your Marketing In Advance Helps You Recession-Proof Your Business
Finally, planning your marketing in advance protects your business from economic downturns.
If you’ve heard the story of Flourish & Thrive Superstar Quay Flom, you know what I mean.
Five years ago, Quay’s jewelry business was only making $8,000 per year. Today, she owns three retail locations and is on track to make seven figures.
And she did it all while working a full-time job, raising a family of six, and providing for her household as the sole earner.
She attributes her skyrocketing success to strict planning, budgeting, and data-driven decisions.
You can’t control the economy, but you can take back control of your financial future when you’re proactive about your business strategy.
So, you understand why you need to get your plan in order now, but how do you actually do that?
Listen to the full episode above for a breakdown of everything you need to include on your marketing calendar this holiday season.
Episode #362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer
Episode #359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan
Episode #336: From Poverty to Thriving Multi 6-Figure Business Owner with Quay Flom
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