Archive for August 2013
Designer Spotlight: Staci Egan
A brief story of what you do and why you do it. I specialize in wire working techniques incorporating precious metals, semi-precious stones and freshwater pearls into my designs. I find manipulating wire to be extremely relaxing. The material can be very forgiving, while creatively allowing endless possibilities. How did you get into jewelry design?…
Read MoreHow to Make Your Booth Stand Out at a Jewelry Trade Show (or any type of show)
Woohoo! You did it! You’ve committed to doing a trade show or maybe it’s a craft fair, trunks show or it could even be a jewelry show at a friend’s home. Whichever it is, you’re investing money and time and your goal is to not only get a return on your investment, but to make…
Read MoreHow to grow your biz in the summertime
Oh summertime how I love you! The days are longer and more people are out and about. And moods even seem to be lighter and happier. There are more parties and much more traveling so you most likely will see more people.
Read MoreDesigner Spotlight: Bev Feldman
What I do and why I do it: I primarily make modern chainmaille jewelry for women, with a little bit of metalsmithing thrown in. I do what I do because I love to be creative. I have always been drawn to things that allow me to use my hands, from woodworking to knitting to making…
Read MoreHow to sell with confidence, make more cash, and rule your market
When I was first starting out as a jewelry designer, I was a little shy. Curiously, I have always felt comfortable selling. In fact, when I first started my jewelry business, I was one of the top sales people on my floor at Nordstrom. I could sell anything. However, the thought of trying to sell…
Read MoreDesigner Spotlight: Cindy Kuo
A brief story of what you do and why you do it. I have an online store on Etsy named Tree Craft Diary, which specialized in handmade jewelry. The thought of opening Tree Craft Diary shop was begun in a few months after I worked in Singapore. I felt that doing and creating handmade stuff…
Read MoreHow to Use Video to Rock Your Jewelry Business: Tips From a Video Rock Star
Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you chose not to use video because you thought it would be a big production or too much work? Last year, I went through my re-brand…
Read MoreDesigner Spotlight: Michelle Swilley Mullman
A brief story of what you do and why you do it. I launched this business and work on all aspects including operations, marketing, finance, customer service and working closely with the jewelry manufacturers who produce the products. I designed the first set of pendants and earrings that we showcase. I outsourced the website development…
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