Month: June 2016
Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate…
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Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out – “Oh my goodness, you’re [insert your brand name].” It’s the strangest…
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Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry…
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Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with…
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