Archive for June 2016
#47 How To Get Awesome Testimonials From Your Customers
Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry. This is a principle that’s…
Read More#46 How To Build A Personal Brand With Hannah Becker
Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out – “Oh my goodness, you’re [insert your brand name].” It’s the strangest feeling the first time that it happens. And the second…and the third. Because you begin to realize that you…
Read More#45 Using Your Innate Talents to Run a Jewelry Business with Diana House
Let’s take a field trip! Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds… A potential customer steps into the booth of an accomplished jewelry designer and asks: “What made you want to start a jewelry business?” The designer reacts in one of two…
Read More#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn
Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with time to look at whatever you want to (hey, I said imagine right?) What are the first three websites…
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