Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out –
“Oh my goodness, you’re [insert your brand name].”
It’s the strangest feeling the first time that it happens.
And the second…and the third.
Because you begin to realize that you have become one with your brand.
That’s the power of creating a strong personal brand for your jewelry biz. People will literally associate you as a person with what it is you create.
It’s just like the investment and loyalty we have to a celebrity who we all think that we know….even though we’ve never met them.
We talk about them like we’re friends, we defend them against smack talk, and we cry when we read about their vicious breakup. .
On today’s episode, I’m suggesting to you that you can create that same intensely committed following for your jewelry brand.
My guest today is Hannah Becker, the CEO and Founder of Diamond Doodles.
Hannah has created an amazing personal brand for herself that people on the street literally stop her to say “Hey, you’re Diamond Doodles” without even knowing her name.
(To be honest…I did it to her at a WJA event a few years ago.)
Today Hannah and I will give you some practical tips to position your brand in a way that people are devoted to it long before they know you.
Creating A Brand You Love
One of the reasons that Diamond Doodles has been so successful is that Hannah started it out of a natural loves for drawing and sparkly things paired with an education in gemology. Your brand will be most successful when it’s derived from those two things:
– Your innate talents and the learned skills that you excel at.
You’ll hear from Hannah that from the beginning, Diamond Doodles was something that she literally could not stay away from…and out of her passion was born a profitable brand with 20,000 Instagram followers.
Dial In Your Dream Client
Okay, so we just said that the first person that needs to love your brand is…you. But equally important is the exact type of customer that you want to attract.
We call it “discovering your DREAM client.”
You need to know specifically who your DREAM client is…where they shop, what they do for fun, what kind of family do they have. When you know these things, positioning your brand is so much easier because instead of trying to market to Everybody, you can target your effort on the group of people most likely to become devoted to you.
Be Your Own Biggest Fan
You’ve got to be willing to commit to your brand and be your own biggest fan long before anybody else knows who you are.
When you meet people in passing, never skip an opportunity to talk to them about your brand. Carry business cards with you everywhere.
(Tune into the episode to hear my fun story about this.)
Even if you have no idea how you’ll make your new beloved brand profitable as you start out, know in your soul that it’s worth hanging in there to find out.
And then watch as devoted fans start to surround you.